The Glitch bags the digital mandate for Fair & Lovely

The Glitch, a full service digital first creative agency, has won the mandate for Fair & Lovely, HUL’s largest skin-care brand and will be managing their communication strategy, social media marketing and brand management across digital platforms.

A leading Skin Care brand providing safe, effective and technically advanced face care solutions, Fair & Lovely has played a decisive role in its noteworthy presence in over 15 countries.

With the help of Fair & Lovely Foundation, the HUL brand aims to empower five million women across Asia and Africa through knowledge, skills and career guidance.The Glitch, known for its innovative ideas and effective business strategies, manages critical digital mandates for a number of renowned brands such as Lakme, Tresseme, LinkedIn, Abbott, ICICI, STAR, TBZ-The Original, TLC, Closeup, SET WET, Tinder,Shutterstock among many others.

Commenting on their win, Prachi Maroo, Business Director at The Glitch said, “We are extremely excited to get the opportunity to partner with one of the world's biggest personal care brands. Fair & Lovely adds greatly to our existing personal care category portfolio that we have been building over the past few years. Our aim is to take the brand's presence on digital many notches higher both across the skincare range as well as the foundation.”

Sunetro Lahiri, Creative Director at The Glitch said, "Fair & Lovely as a brand has been a marketeer's study case vis-a-vis getting the grassroots & tactical strategies perfect for years on end. The partnership is extremely exciting for the possibilities & journeys we're itching to chart out as a creative thinktank."