Pixel 2, the android smartphone designed, developed and marketed by Google has released a new video titled A Day Out With The Lad featuring Rahul Dravid.
In the 3-minute long video titled A Day Out With The Lad - Dravid who is a cricketing legend and the India A coach is seen hangingout with his boys. The video captures the fun filled time, which all of them have, with Pixel being an integral part.
The video is being promoted with the help of influencers on social media. A Day Out With The Lad is uploaded from Google India's official YouTube handle and has clocked more than 10 million views in 2 days.
I liked a @YouTube video https://t.co/lbDsrdJ5u9 Dravid spends a #DayWithPixel2
— sameer ketkar (@sameerketkar) December 12, 2017
The #DayWithPixel2 advertisement feat Rahul Dravid ad is super super super cool. @GoogleIndia ?
— Abhilash (@knowabhilash) December 12, 2017
Dravid spends a #DayWithPixel2 https://t.co/8DT890cz8W via @YouTube
— Marketing Spur (@MarketingSpur) December 12, 2017
Nicely done. This ad pulls off how to subtly highlight the product features. And couldn't have got a better person to talk about performance! https://t.co/QsKz3xPF37 #DayWithPixel2
— Disha Shetty (@disha_shetty) December 12, 2017
The campaign heavily relies on Dravid's popularity and is supported with an agile marketing nexus by Pixel 2.
Google entered the premium smartphone segment last year with Pixel and recently, it has recently launched its latest edition Pixel 2. Prior to this, the brand had launched a campaign with Twinkle Khanna, taking a unique celebrity endorsement route.
Would you like us to review the A Day Out With The Lad - let us know in the comments section below or write to us at team@socialsamosa.com. For more campaigns stay tuned in.