Insomniacs lands the digital mandate for TIMEOUT 72

Insomniacs will work with TIMEOUT 72 as their digital allies.

TIMEOUT 72 has garnered a lot of buzz in a very short span of time. Taking place on the aesthetic beaches of Goa, this up and coming festival has a lineup that could rival any well-established international festival. The headlining acts feature Wiz Khalifa, Jason Derulo, and Martin Garrix, flanked by a bevy of international and homegrown acts such as Lucky Ali, Papon, Timmy Trumpet, Nervo, Don Diablo, Vini Vici, to name a few.

With a star-studded lineup under their belt and Don’t Let Daddy Know on board as collaborators for the festival’s mainstage production, it’s no doubt that TIMEOUT 72 is a force to be reckoned with in the music festival circuit.

Insomniacs has been prevalent in the digital marketing and advertising ecosystem for over two years, making their way through the competitive industry with an eclectic lineup of brands, namely, Macmerise, Paese Cosmetics, Raunak Group, Mayfair Housing, HDIL, Mukta Cinemas and many more. Newest amongst their clientele is the festival TIMEOUT 72.

Vaishal Shah, Director of TIMEOUT 72, says, “TIMEOUT 72 is something we’ve conceptualized for a while and we’re very happy with how this vision has been translated into reality, especially with Insomniacs on the digital front. We’re looking forward to everything the agency can bring forth for the brand.”

Ankur Agarwal, Director of Insomniacs, says, “TIMEOUT 72 is one of the most unique ventures in the country -- from the artists affiliated with the brand to the scale of production. We have worked relentlessly to build an identity that communicates that uniqueness and have seen gratifying results from our approach so far.”