Survey: The State of Indian Social Media

As the year comes to a close, its time to retrospect on the milestones from the past. Whatever has happened in the past - The Good, The Bad or The Worst can help our community to learn and grow by leaps and bounds.

As Social Samosa, we have been sharing reports and insights on Social Media some of them created on our own from an Indian perspective and most of them curated from Global research firms. The Curated content adds a new layer of understanding for Indian Marketers but we have always felt the gap and need for India specific data/insights on this front.

There are quite a lot of tools and platforms which share Brand Centric Insights, Audience Insights and more, we have always been interested in understanding a Marketers perspective on the State of Social Media in India.

Which of the platforms work well for Brands?

The Kind of content which is preferred?

What are the marketing objectives that can be met leveraging Social Media?

How do you measure the ROI of Social Media, what are the key metrics specific to a business?

What is the general perception of Content Marketing in India?

Has Influencer Marketing reached a saturation point or there is more to it than what meets the eye?

These questions have been asked time and again at various forums, the calendar of marketing events and summits have helped in shaping up a general opinion. We are trying to collate the rich knowledge and experience of Indian Social Media Marketers with this set of surveys that will help us throw some more light on the real State of Social Media in India, steering past the two most popular phenomena in the history of Social Media

We would really appreciate if you could spare 10 mins of your time to fill this up and share your perspective on the same. We hope to release the finding of this report in the month of January.

You can take the survey on the State of Indian Social Media here, the State of Influencer Marketing in India here, and the State of Content Marketing in India here.