Coca Cola released their new campaign titled Thums Up Charged #TakeCharge featuring actor Ranveer Singh and Tollywood super star Mahesh Babu in two different commercials for their beverage brand Thums Up.
Both the actors, steer their way to the finish line, in an epic race charged with extra thunder. According to reports, the duo shot together for Thums Up Charged on the NASCAR race track in California, USA.
Around this time, last year, Ranveer Singh was roped in by Coca Cola for the brand Thums Up, thus ending their long standing association with Salman khan, who was the face of the brand. There were rumours that, Khan was dropped because of his controversial image, but the company maintained that the decision to not renew their contract with Khan had more to do with the image of Coca-cola, which is seen as a young brand.
Ranveer Singh
Mahesh Babu
Social activity
The 'Thunder Duo' in Action! #GetCharged #TakeCharge #ThumsUpCharged @RanveerOfficial @urstrulyMahesh
— Thums Up (@ThumsUpOfficial) December 18, 2017
To see more pics, visit https://t.co/exc3dxPzer pic.twitter.com/JxQwh1wwxL
Get ready to #GetCharged - Thums Up Charged challenge starting tomorrow at GITAM University, Vishakapatnam. See you there! #ThumsUpCharged #TakeCharge
— Thums Up (@ThumsUpOfficial) December 14, 2017
Previous campaign
In Thums Up's previous ad, Ranveer Singh turned into a daredevil savior and got the youth crazy about the campaign.
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