Social Samosa takes a look at Tiger Zinda Hai Movie Marketing - a fickle attempt to translate Salman Khan's fan following into a social media success
Timed around the festive Christmas fervour, Salman Khan's biggest release of the year Tiger Zinda Hai has hit the screens. The action-thriller movie, starring Khan and Katrina Kaif, is the second in the franchise after 2012 Ek Tha Tiger and the second installment of Tiger film series.
Much before the release of the movie, social media has been buzzing with noise around it. Considering how most Bollywood movies are relying heavily on digital, be it through content marketing tie-ups or interesting activities, Tiger Zinda Hai hasn't done much of it. Last week, we saw Fukrey Returnswith a strong digital promotional line-up to market the movie.
Tiger Zinda Hai has released a Twitter emoji and and with the help of celebrities and online influencers, it is creating noise. Their official Twitter handle @TigerZindaHai has been sharing all news related to the movie and creating excitement among their fans.
Social Samosa takes a look at some of the digital initiatives by Tiger Zinda Hain to create noise before its release.
Trailer launch
The first trailer of the movie released last month and has clocked more than 57 million views till now. The hit song 'Swag se swagat Karo' on YouTube has garnered more than 123 million views.
@TigerZindaHain is the official page for the movie and is being handled by yrf. A Twitter emoji of the actor was also rolled out few days back and appears whenever fans use the hashtag #TigerZindaHain or #SwagSeSwagat.
Contests
yrf Music ran contests online to engage with the fans and they stood a chance to win attractive goody bags.
Brands like Paytm, BookMyShow informed the audience about the ease of getting tickets. TV Channels on the other hand created online buzz when the actors came to one of their shows for the film promotions.
Spot the Tiger on 9XM and get a chance to meet #Tiger & #Zoya on 22nd Dec. Wait, It's not over yet, you too get a chance to win a Comio S1 Smartphone. pic.twitter.com/whIx6veMQG
Well begun is half done... #TigerZindaHai advance booking opens with a BIG ROAR... Several shows housefull at several centres... Expect a toofani start on Friday... #Salmania
As a warm-up for #TigerZindaHai, I watched the Malayalam film #TakeOff, also based on the rescue operation of Indian nurses in Iraq. The film is an emotionally harrowing roller coaster ride with a stellar performance by #Parvathy - @parvatweets. Highly recommended!
@aliabbaszafar , kamaal karte ho! For real! So thrilled & proud, so excited for tomorrow!
For the fans, the wait will have been worth every minute! I want to hear from each of you, once you've watched #TigerZindaHai. Iss tweet ke jawaab mein bataana, maine sahi kahaa yaa ghalat.
As expected ...the crowds ... the craze ... the madness begins early in the morning with huge crowds witnessed across india at multiplexes/ single screens showing @TigerZindaHai#TigerZindaHai@BeingSalmanKhan@yrf .. packed morning shows everywhere.
Considering the huge fan following Salman Khan has, the need to rely heavily on digital to market the movie is also low. Having said that, it will be interesting to see, if Salman Khan's immense fan following alone can actually translate to good numbers at the Box office, which has been happening over the weekend.
#TigerZindaHai emerges BOXOFFICE CHAMPION... Shows TERRIFIC trending on Day 2… All set to cross ₹ 100 cr today … Fri 34.10 cr , Sat 35.30 cr. Total: ₹ 69.40 cr. India biz... Biz will be HUGE today and tomorrow .
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