Social Samosa takes a look at the top 50 social media campaigns of the year. This list is in no particular order.
This year, we did see a lot of experimentation on the digital platform by brands. From branded content, long format story-telling to launching digital-first ads, brands have made full use of the online platform to engage with their respective audiences and create a good recall.
With the effects of demonetization and GST roll out, brands curtailed their expenses on the mainline marketing mediums and were seen to be spending a huge chunk of their advertising budget on digital. As a result, the digital space looked colourful and interesting this year.
Social Samosa takes a look at top 50 social media campaigns of the year. This list is in no particular order.
Google
From kick-starting her day with lame jokes, to restaurant hunting when she's starving. Check out what Google Pixel has been up to in Twinke Khanna's life
In this film, Biba dealt with body shaming and how there is a need to sit up and think.
OnePlus 5
In this film, Diwali is a person and she is looking to find her perfect partner.
Dettol India Global Handwashing Day
The Global Handwashing campaign has clocked more than 9 million views came up with an unique way to get children interested in the message of handwashing.
Saregama launched its first ever digital film for its new product – portable digital audio player with in-built stereo speakers and 5000 evergreen Hindi songs – Saregama Carvaan and took an emotional route to connect with the audience.
The series of digital film launched this year, takes a dig at how people still believe in luck and superstition to ensure financial protection and growth but do not consider insurance as a possible solution.
The campaign, featuring Kalki Koechlin urges everyone to make a Beautiful Change, as it could be a small step or a giant leap, and every little thing counts.
Using the magical sound of glass, Borosil recreated our national anthem this Independence Day
Beardo International Men's Day
On International Men's Day, the brand asked famous women personalities to name one man whom they really admire other than father, brother, husband or boyfriend.
Jammu & Kashmir Tourism launched a beautiful campaign titled Warmest Place On Earth to highlight the beauty of Kashmir, not only in terms of the scenic charm, but the warmth and the hospitality of people residing there.
The West Bengal Tourism ad, featuring Shah Rukh Khan, offers a peek into the art, culture, architecture and food experiences that various cities of the state offers.
With this campaign, Reebok took a stand against the belief that girls don’t fight. Featuring actress Kangana Ranaut, this is the second leg to the campaign #FitToFight.
#YourSecondHome was a tribute by the brand to all the expecting mothers who continue to work during their pregnancies. It urged businesses to take notice and keep in mind the needs of their pregnant employee.
In the #FuelForTheRealFit series released by the brand, it salutes the spirit of ordinary individuals, who lead extraordinary lives and fuel their mornings with real nutrition to keep them going for the entire day.
The brand released a video during World BreastFeeding week, highlighting that breastfeeding is not only a mother’s job, but it takes a father’s shoulder, a colleague’s helping hand, a friend’s sympathetic ear and a grandma’s eye.
The different stories, part of #MagicOfLight B2B campaign, conveyed how the brand has played an important role in transforming lives through its power transmission and distribution efforts.
‘Alarm Bajne Se Pehle Jaago Re’ urged people to stop reacting after they are hit by tragedies, instead to start ‘pre-acting’. The motive of the campaign was to promote the idea of pre-activism – a timely behavior to prevent the occurrence of unfortunate things.
Vicks aimed to redefine the meaning of family in a contemporary society with #TouchOfCare, a campaign that embraces maternity with a slight variation but the same affection.
Death is usually not the most appealing topic of discussion for obvious reasons. But with the Last Laugh the brand decided to change this into a topic of gag to shed light on the importance of palliative care.
Orient Electric: Mother's Day
Orient Electric Mother's Day campaign saluted moms and the little sacrifices which they do everyday to make their children's life beautiful.
You can hate Abhinav Kumar a.k.a the Trivago Guy, but you surely can't ignore him.
Ching's secret The Cool Mom
The renowned actress played a 'Cool Mom', who multi-tasks and juggles her daily chores without compromising on her children's nutrition by serving them Snacky Oats.
This film captured the beautiful relationship between a grandson and his grand dad and how a small thing like loss of bladder control can cause severe distress, embarrassment and depression.
Airbnb - Diwali in India
In this video, Airbnb host, Ketaki shares what goes into making Diwali as beautiful as it is, with her guest, and first time visitor to India.
TVF and Nokia released this video during Diwali and in a hilarious manner showed what happens between a husband a wife when they play Truth and Dare during Diwali.
RummyCircle.com Long Distance Celebrations
This video made by TVF, in association with RummyCircle captured the hilarious instances which happens in a family when their son is not being able to come home during Diwali.
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