Big Basket's 10 Days Of Biryani will make you hungry

Big Basket is celebrating 10 Days of Biryani in line with its proposition of fresh eatables delivered to your doorstep.

Online grocery shopping portal Big Basket launched a new online campaign named 10 Days of Biryani on social media to engage and interact with their audience. The objective of the campaign is to highlight the Big Biryani Festival on the site, where the brand is giving attractive discounts on basmati rice, which is an essential ingredient for making the dish.

Biryani is one of the most loved dishes in India and it has a lot of variants as well. In an attempt to bring out the beauty and the history of each biryani, Big Basket is sharing interesting nuggets of information with attractive pictures of the dish.

The campaign started with Hyderabadi Biryani.

Believed to have originated in the kitchens of the Nizam of Hyderabad, Hyderabadi Biryani is one of the most loved Biryani variants in India! Is it your favourite too? Tell us in the comments below!#10DaysOfBiryani #HyderabadiBiryani #Biryani pic.twitter.com/iIEnpmycMc

— bigbasket (@bigbasket_com) January 10, 2018

Second post was of Lucknowi Biriyani

The aroma of the dry roasted spices of the Lucknowi/Awadhi biryani is enough to make you hungry! Have you had this variety of Biryani? Share your experience in the comments.#10DaysOfBiryani #LucknowiBiryani #Biryani pic.twitter.com/4mWcLnPCST

— bigbasket (@bigbasket_com) January 11, 2018

Malabar Biriyani was the third post from the brand.

Malabar Biryani, also known as Thalassery Biryani is famous for the usage of Khyma rice instead of the usual basmati rice! Tell us if Malabar biryani is your favourite among the others.
Get the ingredients at https://t.co/OOk6k0ht0B #10DaysOfBiryani #MalabarBiryani #Biryani pic.twitter.com/Gm074PpEA1

— bigbasket (@bigbasket_com) January 13, 2018

Memoni biriyani, which has its origin in the Gujarat and Sindh was also mentioned in the list of the #10DaysOfBiriyani campaign.

Memoni Biryani is another popular variety of Biryani that is cooked mostly with lamb, crispy fried onions and curd. Have you had this biryani? Let us know in the comments! Make this biryani at home, shop for the ingredients today: https://t.co/5OrRQjhFt2 #10DaysOfBiryani pic.twitter.com/wRKUIvFzaC

— bigbasket (@bigbasket_com) January 14, 2018

Kolkata Biriyani known for its potatoes in it got a mention in the campaign list too.

Kolkata biryani is known for the potatoes! The unique blend of spices gives it a mouth-watering aroma and taste. Have you had this biryani? Tell us in the comments!

Get the ingredients for this biryani at https://t.co/OOk6k0ht0B #10DaysOfBiryani #KolkataBiryani #BiryaniFestival pic.twitter.com/Ed7yYlaX6t

— bigbasket (@bigbasket_com) January 13, 2018

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Big Basket is baking on the sudden hype and fandom that Biryani has been receiving. With moderate engagement, it will be interesting to see how the brand takes this opportunity ahead. Would you like us to review the 10 Days Of Biriyani campaign? Let us know in the comments section below or write to us at team@socialsamosa.com.