Brands pay their final respects to Kapil Mohan with creativity through their social media handles.
Sadly, Kapil Mohan, the man who gave us the iconic rum, Old Monk passed away at the age of 88 years due to cardiac arrest at his home in Ghaziabad. Ever since the news came out, Twitterati have been mourning his demise.
According to reports, Mohan was a teetotaler, but successfully managed to build a brand which is loved by people across the strata. The drink has been a companion to many and has played a huge role in the growing up of every rum lover. If you were running low in cash, had a heartbreak or wanted to get some respite from the chilling winters, Old Monk has been the answer to all the problem.
Reportedly, the brand never advertised, but still had a huge fan following not only in India, but across the world. On his demise, brands, mainly online content platforms like The Viral Fever, Arre, AIB, The Timeliners and others, were also seen paying a tribute to Mohan with witty creatives and posts.
All India Bakchod (AIB)
The Viral Fever
A final toast to the man who made every #bachelors evening all the more special! Rest in peace sir.#RIP #OldMonk #KapilMohan pic.twitter.com/vjthtOCIrU
— The Viral Fever (@TheViralFever) January 9, 2018
Arre
The Timeliners
BEARDO for Men
Solomo Media
Yber Digital
Padma Shri Kapil Mohan, the man behind the ‘made in India’ liquor brand Old Monk rum has passed away. A teetotaller himself, he made Old Monk mixed with cola, a drink of choice for many across India.@Aadimanaw #OldMonk #IndianRum #RIP #KapilMohan #YberDigital pic.twitter.com/0lfKk6k5fe
— Yber Digital (@yberdigital) January 9, 2018
Ustraa
Most of us were introduced to your work in college and we have been fans ever since. Thank you #KapilMohan .
— Ustraa (@theustraa) January 9, 2018
Rascals of Ustraa, lovers of #OldMonk.
LC Media House
Bidding goodbye to the Man who helped many young boys become MEN!#KapilMohan #OldMonk #RIP | #LCmediaHousehttps://t.co/sgGN4OXbNF pic.twitter.com/yQOFs1Ncn1
— LCmediaHouse (@LCmediaHouse) January 9, 2018
COMIO India
The sun has set, may be for the last time. And we are raising a toast to the good ol’ legend – Kapil Mohan. Cheers to our beloved comrade. Rest in peace. #OldMonk #KapilMohan pic.twitter.com/YA97THgvAI
— COMIO India (@COMIO_IN) January 9, 2018
Kesari
Our #sincere #condolence to the #Padmashri #KapilMohan who was a #recipient of Vishisht Seva Medal of #indianarmedforces Forces and a major #innovator of the #Indian #brewing #industry by the name of #OldMonk!!! May his #soul #RIP!!! #Brigadier pic.twitter.com/uewq5ysbhn
— Kesarisaffron (@kesari_saffron) January 9, 2018
Also Read: #BrewedTheHardWay marks a change in Budweiser’s content strategy
Mouthshut.com
Old Monk - the reason why we look back and laugh about the "Good Ol' Times"
— MouthShut.com (@MouthShut) January 9, 2018
RIP to the #legend behind these stories Kapil Mohan! You will never be #forgotten!#RIPKapilMohan #KapilMohan #OldMonk #Goodoltimes #oldmonkmemories pic.twitter.com/MLqci8Ci5N
Did you come across any other brand's paying their tribute to Kapil Mohan with interesting creatives? Let us know in the comments section below or write to us at team@socialsamosa.com.