Bidding 2017 a dramatic farewell, brands decided to get creative and smart with their Happy New Year posts on social media. Let's just say 2018 is a little more creative already.
While a few brands went through the cut and dried upload a creative route, other brands decided to put on their thinking hats and sync their New Year posts with the brand ideology. For instance, Durex India went all out and decided to congratulate the Millennial Babies, who turn 18 this year. That's right; feeling old?
Amul on the other hand cracked a pun and it was awesome. Like there would ever be any doubts about it. Haier India took the contest route, urging users to share their favourite Haier moment of the year.
Social Samosa takes a look at how brands celebrated New Year with a bang, showing their creativity in abundance. From Durex India, Manforce Condoms, Mother Dairy Ice creams, Honor Mobile and others, the social media space looked vibrant and colorful as it was filled with New Year wishes.
Durex
Durex wishes “millennium babies” a very #HappyNewYear and welcome to adulthood. Enjoy the responsibility. #Happy2018 pic.twitter.com/gZGxZrKVbm
— Durex India (@DurexIndia) January 1, 2018
Durex wishes “millennium babies” a very #HappyNewYear and welcome to adulthood. Enjoy the responsibility. #Happy2018 pic.twitter.com/zpWwdmhlJ0
— Durex India (@DurexIndia) January 1, 2018
Durex wishes “millennium babies” a very #HappyNewYear and welcome to adulthood. Enjoy the responsibility. #Happy2018 pic.twitter.com/zEjgQZBL9Z
— Durex India (@DurexIndia) January 1, 2018
Real fun begins at 18 and so does real responsibility. Millennium babies, welcome to adulthood. Love safely! #HappyNewYear pic.twitter.com/v4W5gXGGD8
— Durex India (@DurexIndia) January 2, 2018
Manforce Condoms
New Year wishes done right. #HappyNewYear pic.twitter.com/Hxf20NGsTc
— Manforce Condoms (@ManforceIndia) December 31, 2017
Micromax India
This year, #SwitchOff from the virtual, and #SwitchIn to what matters. Micromax wishes you a very #HappyNewYear 2018. pic.twitter.com/zIj72hVwdc
— Micromax India (@Micromax_Mobile) January 1, 2018
Honor India
For every year gone leaves the opportunity to learn from the past and grow in the future. Share with us your favourite memories of 2017. #HappyNewYear #2018 pic.twitter.com/s6JTY0e1LP
— Honor India (@HiHonorIndia) December 31, 2017
Amul
Say this to yourself as you make a #fresh start today! #HappyNewYear #HappyNewYear2018 pic.twitter.com/iIfDw9iaZA
— Amul.coop (@Amul_Coop) January 1, 2018
Haier India
#Candid screenshots of your best moments with Haier's campaigns and your active participation is what we're looking for!
— Haier India (@IndiaHaier) December 31, 2017
So, keep them pouring in and win Haier goodies…#ContestAlert #Haier #InspiredLiving pic.twitter.com/eQJHi7XAJN
Welcome the New Year by reminiscing your best moments with Haier on our social media pages! #HappyNewYear#Haier #InspiredLiving pic.twitter.com/1PFjEPbw9i
— Haier India (@IndiaHaier) January 1, 2018
Videocon
Bringing in the New Year with the
— Videocon (@Videocon_Group) January 1, 2018
Titanium that enhances all your festivities with a refreshingly new performance!#HappyNewYear2018 pic.twitter.com/7q5iq4taWh
Godrej Aer
Here’s something to look forward to in #2018 . A fragrance for every season! #NewYear pic.twitter.com/RGLQ1LsjVa
— Godrej aer (@godrejaer) January 1, 2018
Bingo:
It’s a New Year and you have set your resolutions! Which side are you on – Expectation or reality? RT and tell us! pic.twitter.com/oBMDve4CEk
— Bingo! (@BingoSnacks) January 2, 2018
Goibibo
With 2017 coming to a close, Here we're sharing our Top 17 of 2017 exclusively for you. Let's give a Grand Farewell to 2017 & a Big Welcome to 2018. Check out the Long Weekends of 2018 & Plan Now. https://t.co/XoIts8yoig #HappyNewYear pic.twitter.com/MaanAb8wNl
— goibibo (@goibibo) December 31, 2017
Also read: Brands welcome Santa with jubilant Christmas campaigns
Skybags
New years eve done right.#Skybags #Backpack #nye #newyearseve pic.twitter.com/pDhsIp1WBk
— Skybags (@InSkybags) December 31, 2017
VIP Bags
Stick to your New Year’s resolution by keeping it light, this year. Explore new ways to travel light with VIP Bags! #HappyNewYear pic.twitter.com/FfyII2JLSj
— VIPBags (@VIPBagsIndia) January 1, 2018
Berger Paints
Welcoming a prosperous 2018 full of delightful colours and exciting beginnings! #HappyNewYear pic.twitter.com/nJT8JATsO3
— Berger Paints (@BergerPaintsInd) January 1, 2018
Mother Dairy Ice creams
Baskin Robbins
Here’s a New Year resolution we’re sure you can stick by: Eat more ice cream and spread Happyness everywhere! #HappyNearYear pic.twitter.com/TDEGaL6IuG
— Baskin Robbins India (@BaskinRobbinsIn) January 1, 2018
Zomato
Also Read: Brands get spooky with Halloween Social Media Campaigns
Tell us about your favourite New Year post or let us know if you would want us to include any other interesting New Year post in this listicle. Write to us at team@socialsamosa.com or post in the comments section below.