Kajaria Ceramics through its subsidiary Kajaria Bathware Limited launched a 360 degree marketing campaign Kerovit Is Freedom with Anushka Sharma, their newly appointed brand ambassador.
The video, which was first launched on digital has clocked more than 4 million views on the brand's YouTube channel.
Kerovit is the bath solutions brand by Kajaria and the campaign is a major thrust by Kajaria Bath ware to popularize the Kerovit brand amongst consumers and is expected to help the company double its revenue in the next 3 years. The company has also geared up its manufacturing and import capability to meet the growth in demand.
Anushka is seen entering her neighbour's house in search of her dog where she is spellbound by the gorgeous bathroom fittings and ends up doing some crazy antics.
Commenting on the new campaign, Rishi Kajaria, JMD- Kajaria Ceramics said, “The new India is confident and is ready to walk in step with the best in the world. Anushka Sharma is a very popular Bollywood actress and her style and skills have been appreciated by the audiences across the country. We are happy to do our first major campaign with Kerovit when the interest in her is at a nationwide high. With superior products and pan India presence, we are looking to double our topline by 2020 becoming an industry leader in the sanitary ware and bath solutions market.”
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