Setu, a modern health supplements brand offers solutions that counter the lack of nutrients resulting from the unhealthy, sedentary and poor diet based lifestyles led by the current generation.
Objective
The digital marketing initiative from Setu was devised to raise awareness not only around the need to replenish the body with necessary health supplements, but also to promote Setu’s natural ingredient based products.
Execution
In order to convey their message to the millennial audience, which was the primary target audience for Setu, the brand created a campaign video that highlights many unhealthy aspects of the modern life.
Leveraging multiple social media platforms such as Facebook, and YouTube, while also promoting the video on the digital content platform, HotStar.
By means of an eye test, which directed users to the brand's website landing page, the brand promoted their products further. The eye test was promoted on social media through multiple short videos.
The campaign video by Setu garnered more than 13,91,822 total views, and the videos also helped promote the eye test which directed users to the company’s landing page. On YouTube, the video received more than 371K views.
Over 161 sign ups were received, whereas more than 83,000 users arrived on the company’s campaign website.
/socialsamosa/media/agency_attachments/PrjL49L3c0mVA7YcMDHB.png)
Follow Us/socialsamosa/media/post_banners/kHz78l2MmjPm90CSvORw.jpg)
/socialsamosa/media/media_files/2024/10/21/leaderboard-new-alt.png)
/socialsamosa/media/media_files/2024/11/21/wiBVh0Gai2ALHtiKubUh.png)