GroupM agrees to acquire digital creative agency, The Glitch

WPP’s GroupM, the world’s leading global media investment group, today announced it has agreed to acquire leading digitally-led creative agency The Glitch in India.

The Glitch was founded in 2009 and employs around 200 people in Mumbai and Delhi. The Glitch’s full-service capabilities include digital, video and content strategy, interactive design technology, ecommerce, branding and media planning. Clients include Unilever, Netflix, OYO Rooms, Shutterstock, Tinder and others in the entertainment, beauty and FMCG sectors.

The Glitch’s revenues for the year ending 31 March 2017 were around INR 214 million with gross assets of around INR 175 million as at the same date  Source - WPP

This acquisition will demonstrate the company’s growth plans in a technology-driven communication market. The Glitch will continue to operate as an independently positioned brand, while taking advantage of GroupM’s larger infrastructure and agency ecosystem.

This acquisition will continue GroupM’s growth strategy in one of the world’s most dynamic emerging economies, and offer clients access to a wide portfolio of leading-edge digital marketing services and holistic content solutions.

Speaking about the acquisition, CVL Srinivas, Country Manager for WPP India and CEO of GroupM South Asia said, “The communications ecosystem in India has evolved dramatically in the last few years and GroupM continues to lead the market in creating cutting-edge solutions that leverage data, technology and creativity. With The Glitch, we found a partner that brings exciting creative and content skills that can leverage our unique assets to create effective solutions for our clients. The Glitch has done some outstanding work for clients and we eagerly look forward to their coming on board.”

Speaking on the announcement, Rohit Raj, Co-Founder & Creative Chief at The Glitch said, “With GroupM, we have found the perfect partner who compliments our skills and shares a similar vision on the future of advertising. We will be able to use their strong expertise in data and analytics to help craft more insightful and effective campaigns for brands and help close the loop with a superior understanding of content and creative strategy to serve today’s economy.”

Varun Duggirala, Co-Founder & Content Chief at The Glitch also added, “With our Right brain core of Creative Strategy and Content and GroupM’s vast Left brain core of Media, Data and Analytics paired with their increasing content focus we truly believe we’re completing the right mix to fuel overall exponential growth and deliver the most value to our clients.”

The Glitch is a digitally-led creative agency which believes that through shaping culture, great business results can be delivered and being strategically driven is how great creative is made. With a wide range of clientele across industries and platforms.

The Glitch has delivered award-winning campaigns for a wide spectrum of clients including Unilever, Netflix, OYO Rooms, Shutterstock, Tinder and many other international brands in the realm of entertainment, beauty, and FMCG amongst others. With over 200+ digital strategists, technologists, content creators and planners, The Glitch stands as one of the leading digitally-led creative agencies in India with offices in Mumbai and Delhi.