HDFC Life's Dreams Come True targeting youth, received 8.33% engagement rate

Brand 

HDFC Life

Agency 

Dentsu Webchutney

Highlighting the importance of financial independence through their social media campaign, Dreams Come True, HDFC Life connected with the youth, encouraging them to grab the opportunity and make their dream happen.

Objective 

HDFC Life worked with young social media influencers on social media for Dreams Come True to propagate their unique success stories, highlighting the fact that financial independence can be achieved while chasing your dreams of becoming who you are.

Execution

The brand picked 8 social media influencers from different walks of life with one common aspect connecting them all, new age and out of the box career paths that they chose and achieved success with.

https://www.instagram.com/p/BcRlMQ2hrAN/?taken-by=hdfclife

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This helped HDFC Life highlight their campaign objective that even before eventually realizing their dreams, these hardworking youth have attained financial independence.

An Instagram centric campaign, Dreams Come True told the stories of these young achievers who had made a mark in their respective fields of work such as stand up comedy, slam poetry, acting and more.

‘One thing that I've realised after doing this for almost a decade is that the struggle will always go on. The hustle is never ending. It doesn't end once you reach a particular point in your life because the goals and the demands only get bigger and more challenging.’ – @sapanv From IIT coaching to stand-up comedy, the funny man from East India Comedy followed his passion. Read his #DreamsComeTrue story by clicking on the link in the bio. . . . ?: @ashishnshah Produced by: @dsgnfbrc #YoungAndResponsible #FinancialPlanning #Success #Young #StandupComedian #Comedian #EastIndiaComedy #Words #Writer #Teacher #FollowYourDreams #Passion #inspiration #successstory

A post shared by HDFC LIFE (@hdfclife) on Nov 23, 2017 at 12:48am PST

The Influencers that worked with HDFC Life for Dreams Come True were, Shamir Reuben, Naina Mansukhani, Sapan Verma, Sahiba Madan, Saba Azad, Priyanka Bose, Harshvardhan Kadam and Payal Khandwala.

The young and successful stand-up comedian, @sapanv learned early on in his career that setting some money aside would only help his #DreamsComeTrue further. Read about his journey by clicking the link in the bio. . . . #YoungAndResponsible #FinancialPlanning #Young #StandupComedian #Comedian #EastIndiaComedy #FollowYourDreams #quote #Passion #successstory #quoteoftheday #successquotes #DreamChaser #standup #freelance #financialfreedom

A post shared by HDFC LIFE (@hdfclife) on Nov 22, 2017 at 12:10am PST

Vishal Subharwal, SVP, E-commerce & Digital Marketing, Analytics and Business Insights- HDFC Life said, "Young aspirants form one of the most important segments for us at HDFC Life and it was important that we speak to them in their language on a platform of their choice. A new India is being built around us on the foundation of the entrepreneurial zeal and enthusiasm of this generation.”

Results

With an engagement rate of more than 8.33%, HDFC Life Reached more than 107749 with Dreams Come True.

The immense popularity of the associated influencers and the message of the campaign resonated well with the audience, racking up more than 118690 Impressions.

HDFC Life received around 15353 in total on all their posts, successfully reaching out to the youth through the right choice of influencers and platform.