The Kardashian big reveal: 6 marketing lessons from Kylie Jenner's baby announcement

If you have an active internet connection and don't live in a bubble, you'd be well aware of the fact that the Lip-Kit Kahuna, Kylie Jenner has given birth to a baby girl!

As we all know, from the announcement of their family drama; Keeping up with the Kardashians, lavish Halloween & Christmas parties, dreamy wedding proposals, launch of their clothing and make up line to finally baby announcements, the Kar—Jenner sisters have mastered the use of social media to the best of their ability.

We've listed a step-by-step pattern that we assume the Kardashians have been following for all of their major reveals, with 3 more addition to their growing family, this read has been long due (pun intended)!

1) Tease trap

One thing you ought to know about the family is that they love to create suspense with their marketing game on point that makes the audience join all the dots after it has been disclosed.

Kylie’s Pregnancy Tease

Legit happiest day of my life.

— TRAVIS SCOTT (@trvisXX) June 12, 2017

Kim Kardashian Beauty’s big announcement post

Remember when the romance between Rob and Chyna was brewing?

2) Cheeky Comments

Do you see the pattern that's been followed by the family?

Hear ye hear ye, Rob! 

Never go against THE Family pic.twitter.com/23BG5r9U0p

— Khloé (@khloekardashian) January 27, 2016

Or When Caitlyn’s kids supported her during the time needed most

be free now pretty bird.

— Kendall (@KendallJenner) June 1, 2015

3) Sneaky Snaps

With their Instagram-worthy picture clicking style, the Klan make sure they leave hints without saying a lot.

For instance, Khole and Tristan's relationship was surely one heated affair with pictures coming in

❤️

A post shared by Khloé (@khloekardashian) on Oct 25, 2016 at 8:54pm PDT

Also, when Kris Jenner smartly let the world know about the growing family with her family jammies!

Thank you so much #burtsbeesbaby @burtsbeesbaby #bbbfamjams for the most amazing collection of family jammies ever and i am obsessed with the plaid !!!!! Can’t wait to cuddle up with the kids #holidayseason thank you for a collection for every one of my grandchildren ❤️ #blessed #grateful thanks for the idea @oprah !!

A post shared by Kris Jenner (@krisjenner) on Nov 15, 2017 at 9:28am PST

4) Going, going, gone

Once everything is out there in the open and everyone wants to know what is exactly happening, the family has the tendency to go MIA until they decide to reveal what's in store.

Be it after the pregnancy, engagement, or break up rumours, the Kweens make sure to go on a social media detox and focus on big reveal. Oh, the build up!

5) Boom!

The marketing moguls are always at the top of their game while breaking a big news with their social media family, leaving the audience wanting to know more about the backstory!

Kylie's Pregnancy Journey

When Caitlyn was born.

I'm so happy after such a long struggle to be living my true self. Welcome to the world Caitlyn. Can't wait for you to get to know her/me.

— Caitlyn Jenner (@Caitlyn_Jenner) June 1, 2015

Or after Kanye put a ring on it!

YES!!!

A post shared by Kim Kardashian West (@kimkardashian) on Oct 22, 2013 at 8:41am PDT

6) After-effects

With Twitter's creativity and memes taking over, the after-effects of their reveal are worth the wait!

After Kylie's little kit was introduced to the world, these were some of the best tweets that'll make you chuckle!

Last Superbowl performers:
- 2013: Beyoncé
- 2014: Bruno Mars
- 2015: Katy Perry
- 2016: Coldplay
- 2017: Lady Gaga
- 2018: Kylie Jenner

— Bris Ojeda? (@Brissojeda) February 5, 2018

Kylie Jenner’s friends are gooooooooood! Not one friend, not one sibling, NO ONE close to her said one thing about what she wanted to protect. Those are some good friends.

— Kandee Johnson (@kandeejohnson) February 5, 2018

Anybody else crave for a cheeseburger and fries after watching that Kylie Jenner video?

— Saab (@saabmagalona) February 5, 2018

Nah never cared for the klan but you can't say Kylie lil montage wasn't beautiful.

New life is always joy ❤

— Lil Red Ratchet. (@Cheek_) February 4, 2018

Just here to confirm that yes, I am crying watching Kylie Jenner’s pregnancy video.

— Kaitlyn Vella (@Kaitiii) February 4, 2018

HOW KYLIE JENNER GONNA DISAPPEAR FOR MONTHS AND THEN RELEASE A VIDEO THAT MADE ME FEEL LIKE IVE BEEN ON THIS JOURNEY W HER FOR 9 MONTHS IM LITERALLY SOBBING

— Too Sassy (@IssaSassyBitch) February 4, 2018

Me being shocked and finding out Kylie had her baby even though I knew months ago pic.twitter.com/uqbhvsXi3Y

— valentine bby (@uhhvalentinebby) February 4, 2018

When Kim Kardashian unveiled her make up line, #KKWBeauty

Holy shit a Kim Kardashian makeup brand?! Bitch I am ready!

— Manny MUA (@MannyMua733) June 13, 2017

Okay now this I am excited for @KimKardashian ????? #kkwbeauty pic.twitter.com/6AG0kcXTkG

— Deepica Mutyala (@deepicam) June 13, 2017

Kim Kardashian upping the stakes and creating her own makeup line. Kylie, watch out... #KKWBEAUTY pic.twitter.com/7aEVFWnEnF

— New Year Kelly ✨ (@DreamInLace) June 14, 2017

Would probably do unspeakable things to receive a giant chocolate heart filled with @KimKardashian perfume and candies. Just saying if you’re looking for any nobodies to send these to, I’m here for ya, kimmy ??‍♀️?

— Olivia Civiletto (@OliviaCiviletto) February 1, 2018

Kim is promoting these PR packages a little too much and people are getting confused. im seeing so many comments of people not understanding that they’re not gonna get the chocolate. Just whats inside smh.

— KKW STAN (@KimKWestPics) February 1, 2018

Does anyone know if Kim Kardashian’s perfume comes in that chocolate heart that it broken with a mallet? That is the only way I’ll buy it. I want to break that chocolate and then eat it

— IngridSophia (@ingridTepler) February 1, 2018

Well, Kar-Jenner sure know how to market - be it an event or a product.