Media Moments wins integrated marketing mandate for GrabOnRent

An end-to-end intelligent marketing consultation agency, Media Moments has won the integrated marketing and PR mandate for GrabOnRent, on-demand product rental marketplace. The win was following a multi-agency pitch.

The agency will work on the branding, positioning, social media, digital and PR. Media Moments is tasked with conceptualising the integrated marketing strategy for GrabOnRent and strategic execution in online and offline space.

Shubham Jain, CEO and Co-Founder, GrabOnRent said, “Product rentals is an emerging space and it certainly requires attention from the audiences in this noisy marketing environment. With Media Moments' prowess in strategy and content, we believe that this association shall help us to express GrabOnRent's philosophy in an effective manner.”

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On the engagement with GrabOnRent, Sandeep Sreekumar, Managing Director at Media Moments added, “It’s great to work with an exciting startup and a young team in a very interesting category. Media Moments has been very fortunate to engage with a lot of successful starts in India during their formative years such as Myntra, Zivame, Zipdial, Housejoy and Fueladream. Our 360-degree communication approach helps the brand to reach out to the right target audience to impact their business.”

GrabOnRent is an on-demand product rental marketplace which lets consumers rent a variety of products and gets them delivered to their doorstep. They offer services like Home and Office Furniture, Home Appliances, Fitness Equipment, Laptops & Computers, Bikes, and Event Supplies.

The company aggregates individuals and distributed suppliers and provides a variety of products to its customers to rent from. GrabOnRent aims to disrupt the sharing economy in India with a vision to make any product accessible to anyone by introducing an alternate consumption method other than buying.

Media Moments consult and create ideas in marketing communications and intelligently amplify them in the hybrid media space with a curated four-point approach. They have successfully counselled brands like Aditya Birla Group, Myntra, Reliance Trends, One Plus, Nubia, TCL Alcatel, Pepe Jeans, Zivame, and many more through innovative marketing techniques.