Unibic awards media duties to Mindshare

Unibic, a renowned name in the cookie industry and one of the fastest growing brand in the segment has awarded its media duties to Mindshare, after a competitive multi-agency pitch.

The mandate involves handling the media strategy, planning and implementation across all media in India. The account will be handled out of the Mindshare Bangalore office.

Unibic is one of India’s largest ‘real’ cookie production company with a range of over 24variants and an added sugar free segment. They have also just launched their healthy range of biscuits such as Gluten-free, Ragi& 40% Oats.

On the new appointment, Nikhil Sen, Managing Director, Unibic Foods Pvt. Ltd. said, “We were looking for a seasoned and versatile partner who will work towards building our brand and taking it to the next level. Mindshare is a reputed agency and comes with high recommendations. We are confident that together we will be able to reach our desired goal.”

Commenting on the new win, Prasanth Kumar, CEO, Mindshare South Asia said, “We are delighted to work with premium cookie brand Unibic. We look forward to working with the team on their strategic marketing initiatives to deliver their business outcomes and strengthen the brand’s position in the cookie category.”