Flipkart Kidults have something to say! #NoKidding(days)

The one day of the year when it’s advisable to second guess everything, and trusting no one, would you believe offers that are to good to be true, and are presented by a Kid and a crow?

https://www.facebook.com/flipkart/videos/10213158695175436/

This April Fool’s Day, Flipkart wants to be the only person you believe because the No Kidding Days are arriving and their offers are borderline unbelievable, but, they are certainly not a prank. The brand’s No Kidding Days sale goes live on April Fools Day and has some great offers between April 1st and 2nd, 2018.

https://www.facebook.com/flipkart/videos/10213157511745851/

https://www.facebook.com/flipkart/videos/10213157476824978/

Playing at the age old idiom of ‘Jhoot Bole Kauwa Kaate’ and combining it with one of their most innovative and easily recognized ‘Kidults’ format, Flipkart’s No Kidding Days spots take things a notch higher than before.

Through a series of short, yet concise videos, Flipkart brings out the humour and the universal appeal of their Kidults to highlight the No Kidding Days offers on various products such as Aviators, Blood Pressure monitors et al.

https://www.facebook.com/flipkart/videos/10213154356866981/

https://www.facebook.com/flipkart/videos/10213154175742453/

Highly sought after products, too good to be true prices, universally favourable ratings and the Flipkart assurance are the pillars of the eCommerce giant’s No Kidding Days offer, which the campaign manages to bring out smartly.

https://www.facebook.com/flipkart/videos/10213154132741378/

All the videos feature a Flipkart Kidult speaking to the camera about an unbelievable offer, with the proverbial crow that offers no clemency when you lie, and maintain a consistent humorous tone.

https://www.facebook.com/flipkart/videos/10213154023778654/

As most brands go for a slew of pranks that are usually pretty on the face, Flipkart adds a breath of fresh air - by utilizing the April Fools’ Day to their benefit innovatively.