Social Samosa brings you a list of Abby 2018 Digital winners from the digital industry helping you unravel the ideas and stories that reigned supreme last year.
One of the most prestigious awards for the digital marketing industry, the Abbys are awarded within a congregation of some of the most accomplished and experienced veterans, achievers, evangelists and every notable digital marketing executive from the industry. These Abby 2018 Digital winners were some of the most impressive, successful and noteworthy campaigns last year and dominated the digital spectrum.
Here is a list of all the Abby 2018 Digital Winners,
Torrent Morghulis
Brand: HotStar - Game Of Thrones
Agency: In House
Award and Category: Bronze Abby for Best Launch of a TV program using MultiMedia.
Sarabhai Vs Sarabhai - Take 2
Brand: HotStar - Sarabhai Vs Sarabhai- Take 2
Agency: In House
Award and Category: Gold Abby for Direct Response - AV (TV Film/YouTube Film/ Infomercial)
#ThreadANeedle in a Multix
Brand: Multix
Agency: Flamingo Digital Private Limited
Award and Category: Bronze Abby for Direct Response - AV (TV Film/YouTube Film/ Infomercial)
The Racist Keyboard
Brand: Bridge Music Keyboard
Agency: Dentsu Webchutney
Award and Category: Silver Abby for Direct Response - AV (TV Film/YouTube Film/ Infomercial)
The Racist Cover
Brand: Bridge Music Academy
Agency: Dentsu Webchutney
Award and Category: Bronze Abby for Direct Response - AV (TV Film/YouTube Film/ Infomercial)
#FundYourOwnWorth
Brand: ICICI Bank
Agency: VISCOMM 360 Communications
Award and Category: Bronze Abby for Work done for Social Awareness or Charity Causes
No Conditions Apply - Sindoor Khela
Brand: The Times Of India
Agency: FCB Ulka
Award and Category: Bronze Abby for Work done for Social Awareness or Charity Causes
The Racist Jukebox
Brand: Bridge Music Academy
Agency: Dentsu Webchutney
Award and Category: Bronze Abby for Work done for Social Awareness or Charity Causes
Adopt The Banner
Brand: World For All
Agency: FCB India Group
Award and Category: Silver Abby for Work done for Social Awareness or Charity Causes
#AskWhy
Brand: Hero Motocorp
Agency: FCB India Group
Award and Category: Gold Abby for Consumer Durables
Samsung Technical School - Seema Nagar
Brand: Samsung
Agency: Cheil India
Award and Category: Bronze Abby for Consumer Durables
Release The Pressure
Brand: Mirinda India
Agency: Edelman India
Award and Category: Silver Abby for Consumer Non-Durables
Last Laugh
Brand: Indian Association of Palliative Care - IAPC
Agency: Medulla WYP Network
Award and Category: Gold Abby for Other Consumer Products and Services
Manyata - #DontForgetMoms
Brand: MSD for Mothers
Agency: Weber Shandwick India
Award and Category: Silver Abby for Other Consumer Products and Services
#TouchOfCare
Brand: Vicks India
Agency: 20:20 MSL
Award and Category: Bronze Abby for Other Consumer Products and Services
Nayi Umeed - #ChangeIsNear
Brand: Saifee Burhani Upliftment Trust
Agency: MSL India
Award and Category: Gold Abby for Crisis Communications and Issue Management
Complaints and Poems
https://www.facebook.com/324693397702420/posts/732551800249909
Brand: UrbanClap
Agency: Value 360 Communications
Award and Category: Silver Abby for Crisis Communications and Issue Management
Wildcraft Wildlings
https://www.facebook.com/wildcraft/videos/10155529355235027/
Brand: Wildcraft
Agency: Dentsu Webchutney
Award and Category: Gold Abby for Use of Social Media in PR
The Standup Project
Brand: The Standup Project
Agency: Avakkai Films
Award and Category: Silver Abby for Use of Social Media in PR
Fearless Kota
Brand: Horlicks - GlaxoSmithKline India
Agency: FCBUlka
Award and Category: Bronze Abby for Use of Social Media in PR
Irani Cafe
Brand: Hindustan Times
Agency: RK Swamy BBDO
Award and Category: Bronze Abby for Use of Social Media in PR
I'm A Girl
Brand: Indian Air Force
Agency: Grey Worldwide
Irani Cafe
Brand: Hindustan Times
Agency: R K Swamy BBDO
Award & Category: Public Relations - Use of Social Media in PR
Read more about the campaign here.
A Perfect Short Film
Brand: MAMI
Agency: Early Man Film
Award & Category: Video Craft – Editing, Direction, Cinematography
BEATS
Brand: MTV
Agency: Early Man Film
Awards & Categories: Won in multiple categories
Read more about the campaign here.
You can view the complete list of winners abby day 2
In case we have missed out on any campaign that needs to be added to this list, drop in a line in the comments below or write to us on team@socialsamosa.com