Agency Feature - Tej SolPro

Who are we?

Tej SolPro, the brainchild of Jaydip Parikh, was founded in 2011. It is currently one of the leading digital marketing companies based in Gujarat. Founder Jaydip is a well-known face across India in the marketing conference circuit.

Tej SolPro provides complete digital marketing agency services, including SEO, social media, paid promotions, online reputation management, content marketing and outreaching services that get maximum ROI on spend.

Tej SolPro has handled a number of projects for leading brands like Your Story, CIIE, AB Corporation, etc., who are all happy and repeat customers. We have a vast client base in the e-commerce, education and entertainment sectors. We’ve also assisted numerous startups in implementing their digital campaigns.

What's in the name?

It's all about branding and image and SMM agencies are all about that. Reasoning behind choosing your agency name?

Jaydip always wanted an illustrious name for his company. He wanted a name that depicted bright future, power and security - and what could be better than “Tej” for that?

We are not your run-of-the-mill agency which provides package-driven services to any and all clients. We believe providing a “solution” is more important than providing a “service”. That is how TejSolPro came to existence.

What we do?

We provide end-to-end solutions that delight the customer, and retain them. We don’t believe in fly-by-night, money-based operations.

We are not like other digital marketing companies, which run one-size-fits-all digital campaigns. We believe every issue is unique and everything has a unique solution.

Also Read: Agency Feature – IdeateLabs

Our work is broadly spread out among the following categories:

● Search Engine Optimization (SEO)

● Pay Per Click (PPC)

● Social Media Marketing (SMO)

● Online Reputation Management (ORM)

● Online outreaching

● Content marketing

● Video marketing

Other than these, we help startups put in place a long-term marketing strategy and execute digital campaigns.
We at Tej SolPro are experts in marketing for the real estate, hospitality, retail and infrastructure sectors, movie promotions, as well as personal, company and political branding. We are authorized Google Partners.

Why we do it?

Our Founder Jaydip Parikh believes that marketing should not be a mystery to any organization, be it large or small. Huge brands should not have the unfair advantage over small businesses, just because of budget.

That’s why Tej SolPro focuses on innovation in marketing. We thoroughly explore all digital channels and come up with integrated omni-channel campaigns at the minimum cost for our clients.

We make active efforts to give back to the digital marketing community with learning and shared insights, whenever possible.

How we evolve?

The industry is growing so fast and we are still keeping up with the trends. Things you do to keep up and evolve.

Google makes more than 600 changes to their algorithm every year. On top of that, social media and other digital channels also change in form every now and then. Every morning you may see something new in marketing and technology, so evolution is not an option for any agency.

At Tej SolPro, we stay in touch with other industry influencers and participate in most of the events happening all over India, where we meet like-minded people and exchange knowledge.

Jaydip parikh, CEO of Tej SolPro is a regular speaker at various events happening both online and offline. He has co-founded #SEOTalk, which is India’s first (and most successful) Twitter chat on SEO & Digital Marketing.

Constantly evaluating - and influencing - changes happening in the industry and regular discussion with legends is key to our success. The rest, we learn by trial and error!

Social responsibility in social media

Now that everything is so transparent and all concerned parties are exposed to all the information. How does one handle the social responsibility aspect from an agency point of view.

When you call yourself an influencer or leader in a particular industry, social responsibilities always come first. If you go through our social media accounts you’ll see our shares are rarely promotional.

We use social media in a constructive and impactful way that benefits the entire digital marketing and tech community. Our team promptly answers every question or concern on social media. We make sure posts that we share on our own as well as our clients’ accounts are not controversial in nature.

Need of the hour

Social networking laws are not properly drafted yet. Things we consider that need to be taken care of from our experience.

Being prompt and consistent is the need of the hour in social media. We believe that is the single most important reason why social media even exists.

We learned the hard way

● There is no sure-shot way of acing digital marketing than being creative and providing creative content.

● Maintain balance in sharing your opinions on your own platforms or social media; don’t go overboard.

● Always provide the right solutions to your audience at the right time, even if you don’t make monetary profit.

● Constantly improve your understanding of your target audience, your customers and your niche.

● Ultimately nothing works better than a great product/service.

Did we just share that?

Funny SMM incidents or amusing experiences with clients (without naming them if you’d prefer)
I got an inquiry for social media management from a large company recently. I went armed with my portfolio, references and presentation, but my original point of contact couldn't make it. I learned I'd be meeting the Director instead, and that made me a bit nervous.

After I gave a bit of background on what we do, the Director asked thoughtfully, "If Facebook is free for everyone, then what are YOU charging money for?"

They work with us

We have handled social media campaign for the superhit Gujarati movie “Kevi Rite Jaish” .

We’ve worked with Amitabh Bachchan Corporation Limited on a lot of their movie promotions.

We work with India’s leading startup and entrepreneurship publication YourStory.com in promoting their leadership in online media.

Jaydip Parikh regularly lectures students at the best business institutions across the country, including, EDI, CEPT and Nirma University.

Industry as we foresee

India already has largest number of Facebook users in the world. It is estimated that there will be 250 million plus social network users in India by 2019. YouTube and WhatsApp are the other two social networks widely used the Indian audience, with ever-increasing viewership and engagement.

This means that crushing it on social media is inevitable today; brands that aren’t active on social media simply don’t exist for their consumers.

Influencer-driven video marketing is the future of digital audience engagement in India. Instagram stories, Facebook live and YouTube will be the platforms where this transformation will take place. As a brand, you better make sure you have the right strategy to target your demographics on these platforms.

A day without Internet

Being connected now is like breathing. What would a day without Internet be like?

It is difficult to imagine a day without the internet as it is now an integral part of our lives. We will feel handicapped without it. Those who call out to reduce the impact of technology in our lives know that it’s not practically possible in the long run.

If we had such a day, we’d make it real fun with more personal interactions, games, intense brainstorming and discussions, and some yummy food!

Lastly, are you hiring?

Yes. We are looking for content writers with analytical bent of mind.