Beautiful Homes assigns digital mandate to Social Kinnect

Social Kinnect wins the digital mandate for Beautiful Homes, in a partnership that will see the agency handle the digital assets of the one-stop home decor publishing platform, owned and managed by Asian Paints. The agency will offer creative as well as strategic inputs for the brand’s various digital platforms.

The brand proposes to portray itself as a one-stop inspiration to meet everyone’s décor needs. It aims to leverage its presence on social media and connect with its audience by conversing with them. Beautiful Homes caters to an evolved audience which comprises of homemakers, technical experts, and explorers.

With the help of innovative digital activations, they intend to help their audience design a beautiful home of their dreams.

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Social Kinnect aims to build Beautiful Homes as a one-stop destination for all décor inspirations by creating interesting and noteworthy content to amplify the brand’s social presence.

Speaking about collaboration, Chandni Shah, co-founder of Social Kinnect, said, “The chance to partner with Asian Paints for the Beautiful Homes account is very exciting for us. Asian Paints is a digitally evolved company. Hence the mandate to manage their home decor content platform offers us the opportunity to develop and execute a clutter-breaking Content Strategy. We aspire to publicize the platform as the ultimate destination for Home Décor inspirations. Beautiful Homes will surely allow us to implement and grow our content expertise.”