As one of the most illustrious awards ceremony in India draws to a conclusion, Social Samosa brings you another comprehensive list of Abbys 2018 Digital Winners - Day 3.
The Abbys are awarded within a congregation of some of the most accomplished and experienced veterans, achievers, evangelists and every notable digital marketing executive from the industry. On Day 3, brands such as the Indian Association of Palliative Care, The Times of India, Bridge Music Academy and Agencies like Dentsu Webchutney, Medulla WYP Network and more emerged as big winners.
Here is a list of all the Abbys 2018 Digital Winners from Day 3 of the event,
Last Laugh
Brand: Indian Association of Palliative Care
Agency: Medulla WYP Network
Award and Category: 1. Gold Abby for Branded Content and Entertainment (Best Non Fiction Program, Series or Film where the client has successfully created a drama, comedy, miniseries around a product or brand including TV miniseries, web series, cinema, DVD releases or online/digital)
2. Gold Abby for Branded Content and Entertainment (Best Use of Integration of Experential Events, Creative Positioning of a Brand using events, festivals, flash mobs, installations etc)
Gold Abby for Integrated Campaigns (Public Service)
Chonkpur Ke Chowk Se
Brand: Amazon India
Agency: Medulla WYP Network
Award and Category: Bronze Abby for Branded Content and Entertainment (Best Fictional Program, Series or Film where the client has successfully created a drama, comedy, miniseries around a product or brand including TV miniseries, web series, cinema, DVD releases or online/digital)
Silver Abby for Integrated Campaigns (Retail)
Kuch Bheege Alfaaz
Brand: Saregama and BIG FM
Agency:
Award and Category: Bronze Abby for Branded Content and Entertainment (Best Fictional Program, Series or Film where the client has successfully created a drama, comedy, miniseries around a product or brand including TV miniseries, web series, cinema, DVD releases or online/digital)
Breaking Barriers
Brand: The Better India and Brooke Bond
Agency: The Better India
Award and Category: Bronze Abby for Branded Content and Entertainment (Best Non Fiction Program, Series or Film where the client has successfully created a drama, comedy, miniseries around a product or brand including TV miniseries, web series, cinema, DVD releases or online/digital)
Life Before Ashes
https://www.facebook.com/efforts4good/posts/333664453802832
Brand: Mohan Foundation
Agency: The Social Street
Award and Category: Silver Abby for Branded Content and Entertainment (Best Use of Integration of Experential Events, Creative Positioning of a Brand using events, festivals, flash mobs, installations etc)
Silver Abby for Integrated Campaigns (Public Service)
No Conditions Apply - Sindoor Khela
Brand: The Times Of India
Agency: FCB India Group
Award and Category: Gold Abby for Branded Content and Entertainment (Best Use of Integration of Experential Events, Creative Positioning of a Brand using events, festivals, flash mobs, installations etc)
Silver Abby for Branded Content and Entertainment (Best Integrated Entertainment Content Campaign which uses more than 2 Media)
Special Bronze Abby for Gender Sensitive Campaign
Silver Abby for Integrated Campaigns (Corporate, Media, Entertainment and Others)
#GiftAStory
Brand: Vodafone India
Agency: Medulla WYP Network
Award and Category: Bronze Abby for Branded Content and Entertainment (Best Use of Integration of Experential Events, Creative Positioning of a Brand using events, festivals, flash mobs, installations etc)
The Racist Cover
Brand: Bridge Music Academy
Agency: Dentsu Webchutney
Award and Category: Bronze Abby for Branded Content and Entertainment (Best Use of Integration of User Generated Content)
Bronze Abby for Branded Content and Entertainment (Best Use or Integration of Music including Music in Original Branded Content, Brand Integration into Music Distribution or Promotion, the Creation of a Music based Program or Platform.)
The Racist Keyboard
Brand: Bridge Music Academy
Agency: Dentsu Webchutney
Award and Category: Bronze Abby for Branded Content and Entertainment (Best Use or Integration of Music including Music in Original Branded Content, Brand Integration into Music Distribution or Promotion, the Creation of a Music based Program or Platform.)
The Magic Of Glass
Brand: Borosil
Agency: Sideways Consulting LLP
Award and Category: Silver Abby for Branded Content and Entertainment (Best Use or Integration of Music including Music in Original Branded Content, Brand Integration into Music Distribution or Promotion, the Creation of a Music based Program or Platform.)
RexBot Makes India Talk About Sex
Brand: Reckitt-Benckiser India
Agency: Interactive Avenues Private Limited
Awards and Category: Bronze Abby for Digital and Mobile (Social Media - CoCreation, Crowdsourcing, Response etc)
The Flying Basin
Brand: HE Advanced Grooming
Agency: WATConsult
Award and Category: Bronze Abby for Digital and Mobile (Social Media - CoCreation, Crowdsourcing, Response etc)
Lenovo Service Live
Brand: Lenovo India
Agency: Experience Commerce
Award and Category: Silver Abby for Digital and Mobile (Social Media - CoCreation, Crowdsourcing, Response etc)
Pocketful ‘O’ Stories
https://www.slideshare.net/AwardEntries/engage-on-pocketful-o-stories
Brand: ITC Engage
Agency: Dentsu Webchutney
Award and Category: Gold Abby for Digital and Mobile (Social Media - CoCreation, Crowdsourcing, Response etc)
Nokia Mobile - The Snake Challenge
Brand: Nokia Mobile
Agency: Dentsu Webchutney
Award and Category: Silver Abby for Digital and Mobile (Social Media - CoCreation, Crowdsourcing, Response etc)
#SingleAsAPringle
"So many Valentines requests but I’m staying #SingleAsAPringle @PringlesIndia?" - #PriyaPrakashVarrier https://t.co/ChgxeinUuK pic.twitter.com/QYHovjc1IT
— Pringles (@PringlesIndia) February 14, 2018
Brand: Pringles India
Agency: Wunderman International
Award and Category: Silver Abby for Digital and Mobile (Social Media - CoCreation, Crowdsourcing, Response etc)
#FlyingPasses
Brand: Maruti Suzuki
Agency: Grapes Digital
Award and Category: Bronze Abby for Digital and Mobile (Mobile/Tablet Site)
The Red Ramp Project
https://www.youtube.com/watch?time_continue=7&v=7hm_bDjoN7U
Brand: H&R Johnson
Agency: Hungama Digital Services
Award and Category: Gold Abby for Digital And Mobile (Brand Microsite)
Silver Abby for Digital Craft (UI/UX Design (App, Social Media)
UnTag
Brand: Rustik Travel
Agency: The Social Street
Award and Category: Silver Abby for Digital and Mobile (Social Media Tools/Applications)
Bronze Abby for the National Geographic Green Award
#TheOtherMenInBlue
https://www.facebook.com/OfficialIndusIndBankPage/videos/1681157865256940/
Brand: IndusInd Bank
Agency: Dentsu Webchutney
Award and Category: Silver Abby for Digital and Mobile (Games - Online)
Bronze Abby for Integrated Campaigns (Services)
#EarthLive
Brand: National Geographic
Agency: Isobar India
Award and Category: Bronze Abby for Digital and Mobile (Technology - Installations)
The Art Of Sound
Brand: Karix
Agency: The Max
Award and Category: Bronze Abby for Digital and Mobile (Technology - Others)
Look Before You Leave
Brand: Google Maps
Agency: Kinetic Advertising India Pvt Ltd
Award and Category: Gold Abby for Digital and Mobile (Technology - Others)
Pringles Diwali FB Live
Brand: Pringles India
Agency: Wunderman International
Award and Category: Bronze Abby for Digital and Mobile (Technology - Others)
Nexa S-Cross YouTube Pre-Roll
Brand: NEXA S-Cross
Agency: Hakuhodo India
Award and Category: Bronze Abby for Digital and Mobile (Search)
Fangraph
Brand: HotStar
Agency: Star India Pvt Ltd
Award and Category: Bronze Abby for Digital Craft (Data/Analytics)
Gurdeep Signh and Daughters #NayiSoch
Brand: Star Plus
Agency: Star India Pvt Ltd
Award and Category: Special Gold Abby for Gender Sensitive Campaign
PeeBuddy
Brand: PeeBuddy
Agency: Cellar Door Productions
Award and Category: Special Gold Abby for Gender Sensitive Campaign
The Healthy Abaya
https://www.instagram.com/p/Bco53BYnbRN/?hl=en&taken-by=murcyleen_peerzada
Brand: Murcyleen Peerzada
Agency: The Social Street
Award and Category: Special Silver Abby for Gender Sensitive Campaign
The Snake Guard
Brand: Prasadam Industries
Agency: The Social Street
Award and Category: Gold Abby for the National Geographic Green Award
The Story Of Kaveri
Brand: Reforest India
Agency: Early Man Film Pvt Ltd
Award and Category: Silver Abby for the National Geographic Green Award
Shut The Phone Up
Brand: Manforce Condoms
Agency: ADK Fortune
Award and Category: Bronze Abby for Integrated Campaign (FMCG - Personal Care, Home Care, Healthcare and Others)