Digital marketing campaigns we saw this week

Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the digital marketing campaigns that were rolled out this week.

Social Samosa’s weekly social media campaign roundup includes campaign spots from the social media and digital industry with campaigns from brands such as Tetley Green Tea, Project Nanhi Kali, Luminous and global brands such as Ikea. Brands were also spotted reaping the benefits engagement through a trending meme template wherein Pepsi, Cisco, Lays, All India Bakchod and more produced some humorous contextual memes.

Learn more about the trending and hottest new social media and digital marketing campaigns with Social Samosa’s weekly social media campaign roundup for a condensed summary of the industry.

Ikea Amsterdam’s Helping Hands takes viewers on a soothing journey

Ikea Amsterdam unveiled their newest spot creating an immensely soothing campaign that reinforces the necessity and refreshing appeal of sleep.

Featuring perhaps the most sleep deprived pair of individuals on the planet, new parents, the Ikea Amsterdam spot puts a fresh spin of modern diversity on their spot with two women, a same sex couple. Read more about it here.

Powerless Queen - A reality check on women’s rights

This International Women’s Day, Project Nanhi Kali, and WATConsult rolled out a hard hitting campaign titled Powerless Queen, highlighting the fact that a society that robs women of their rights, fails fundamentally.

Using the game of Chess as a metaphor, Project Nanhi Kali and WATConsult collaborated with Anna Rudolf, an international Chess Grandmaster for a video that conveyed their message in the perfect manner. Read more about it here.

Brands got trendy with ‘If you dont love me at my’ memes

‘If you don’t love me at my’ memes have been a sensation lately and these brands managed to use them in their social media marketing strategy.

Brands such as Pepsi, Lays, and Cisco attempted to create rib-tickling memes to be a part of the trend. Take a look at the best ‘If you dont love me at my’ memes here.

Tetley Green Tea’s latest spot ft Deepika Padukone is basically all of us

In their recent campaign featuring Deepika Padukone, Tetley Green Tea shares a relatable tale of healthy eating. Battling a series of temptations, the campaign is a narrative of the daily struggles faced by every individual trying to eat healthy and in this case Deepika Padukone.

Read more about it here.

Luminous’ Khushiyon Ka Ghar features a background score from Sonu Nigam

Luminous embarked on a journey to create a storytelling piece,witnessing a young couple building their dream home titled, Khushiyon ka Ghar.

From the beauty of the storytelling to the cinematography and creative musical score, every detail has been individually crafted. Read more about it here.