Mohit Hira joins Adytude AX as co-founder

Adytude AX, a new, avant-garde introduction that analyzes real-time consumer feedback, has secured the services of Mohit Hira as Cofounder.

A product from NFX Digital, a communications and insights agency Founded by Shivjeet Kullar, Adytude AX is said to help conduct market research in a far easier fashion. Alongside working as Cofounder for Adytude AX, Mohit Hira will also be a part of the parent organization, NFX Digital as the Chief Convergence Officer.

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With years of experience under his belt, working for some of the most established organizations in the country such as Contract Advertising, NIIT, Times Network, Hungama Digital, IBT Media and more, Mohit Hira was until recently serving as an independent Strategy Consultant since April 2017.

His newest organization, Adytude AX delivers real-time insights through surveys, into the buying behaviour of the company’s registered base of users, which currently amount to 50,000 Indian users.