Ixigo gives IPL a new spin with Koi Match Dekhega, Koi Duniya

With the entire nation under the grip of the IPL fever, ixigo comes up with a brand new campaign titled, Koi Match Dekhega, Koi Duniya featuring Gaurav Kapur and Cyrus Sahukar.

Ixigo has come out with an all-new brand campaign featuring the off-screen friend duo of Gaurav Kapur and Cyrus Sahukar that urges people to take a break from their TV screens and travel.

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Commenting on the campaign launch & agency onboarding, ixigo CEO & Co-Founder, Aloke Bajpai said, “ixigo has been at the forefront of innovation for online travel in India over the last decade. Our campaign is directed towards building wider brand awareness amongst travellers, enabling us to provide a larger customer base with the best travel planning solutions. We’re looking forward to engaging with a broader audience, who will witness wanderlust Cyrus encourage cricket-lover Gaurav to ditch the couch and plan his next trip. We are happy to be associating with Lowe Lintas and both these talented actors to launch this campaign.”

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Commenting on the collaboration, Lowe Lintas COO, Naveen Gaur said - “We’re extremely excited about the possibilities that the shared vision of ixigo and Lowe Lintas will unfold. We have used a short format film approach to inspire people to travel and showcase the seamless travel planning experience that ixigo offers.”

The campaign was conceptualised and conceived by Lowe Lintas.