Healthcare brands on social media often face hardships in churning out relevant contextual content; and if you’re tasked with delivering a bulletproof healthcare content marketing plan for a brand, what topics would you choose to talk about? Find out the most popular topics in healthcare on social media with this report.
Surely you cannot talk about everything since this report was compiled after analyzing more than 16,000 different topics from content marketing in healthcare, so wouldn’t it behove you to know what your audience wants to know?
Evaluating more than 3M social shares along with web traffic, search engine popularity and factoring in other determinants, these insights were obtained after devouring all the content from nine of the most leading content creators in the industry such as Kindred Healthcare (a Convince & Convert client), HCA Today, United Healthcare, Norton Healthcare, Cleveland Clinic, Kaiser Health News, Aetna, CVS, and Mayo Clinic.
There are 26 of the most popular topics for content marketing in healthcare as of 2018:
1. heart disease (95,000+ social shares on this topic alone)
2. diet (82,000+ social shares)
3. tips
4. recipes (best performing recipe: Brussel sprouts)
5. pain (exceptional performance in social sharing, less so in search)
6. brain
7. symptoms
8. women
9. stress
10. stroke
11. health
12.truth
13. heart attack
14. blood sugar
15. children
16. diabetes
17. foods
18. heart
19. weight loss
20. adults
21. sleep
22. smoking
23. high blood pressure
24. blood pressure
25. Americans
16. drugs
While these are global topics, they help add perspective. Hopefully, this will make social media marketing for healthcare brands a tad bit easier.
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