OnePlus rolls Snapchat campaign for OnePlus 6 launch

OnePlus has left no stone unturned for the promotion of OnePlus 6 launch. The brand leveraged  Snapchat, rolling out a 10-second vertical brand film.

Owing to the popularity of Snapchat among the youth, the OnePlus smartphone brand became one of the first brands in their category to rollout a Snapchat campaign in India. Through the vertical video ads on the platform, OnePlus intends to communicate the cutting edge features of the OnePlus 6 to the millennial audience.

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The brand film was created with White Rivers Media and has been rolled out to precede the OnePlus 6 launch in India on May 17th in Mumbai.

Referred to as the ‘manifestation of speed and performance’, the OnePlus 6 is powered by the Qualcomm Snapdragon 845 SoC processor, and the brand is highlighting the same with their Snapchat brand film

Shrenik Gandhi, Chief Executive Officer of White Rivers Media, says, "Snapchat is a great parallel platform to reach to more millennials with high spending capacity. These users are stellar content creators who open the app 20+ times a day! It is a great time for OnePlus to engage with its users. The type of audience that you find on the platform, combined with the fascinating possibilities of reaching out to them, that it facilitates will surely generate great results for the brand launch. Being ardent OnePlus users ourselves, we look forward to the exciting opportunities of creating a great Snapchat campaign with OnePlus."

The brand is known to generate buzz around their smartphone launches much like the initial invite-only activity carried out previously. Now, with the OnePlus 6 launch approaching, the brand is engaging with their target audience through the medium of their choice.

Additionally, the brand has also carried out a collaborative activity with Disney, pivoted around the staggering cinema event, the Avenger Infinity War, wherein OnePlus has confirmed the launch of limited edition OnePlus 6 Marvel Avengers Infinity War handsets.