Winners Chennai Super Kings and MSD dominate social buzz: MESH Report

The Indian Premier League is one of the most talked about events in India, sparking off thousands of conversations on social media, eclipsing every previous tournament the following year. IPL 2018 statistics show how this year, things were bigger and better on social media.

A phenomenal amount of buzz was generated by the Indian Premier League this year, fueled by the return of audience favourite Mahendra Singh Dhoni and his team, the Chennai Super Kings to the competition after a two year hiatus. The IPL 2018 Report indicates that this year’s tournament was nearly thrice as voluminous with regards to the social media buzz, registering more than 16.7Mn conversations as compared to 6.19Mn conversations during the IPL 2017.

The Chennai Super Kings dominated social media conversation consistently on Twitter during the entire duration of this year’s IPL campaign, and have dominated overall social media landscape by a huge margin.

Eventual tournament winners, Chennai Super Kings’ captain Mahendra Singh Dhoni is also the most mentioned cricketer as observed by the IPL 2018 Report, with Royal Challengers Bangalore captain, Virat Kohli and Suresh Raina securing the second and third places respectively.

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Among brands, highly popular and beloved Vodafone Zoozoos were the most talked about brand this year, raking in 700K comments on Facebook, leaving behind title sponsors Vivo in second place. Reliance Jio were the third most talked about brand during the IPL 2018 campaign.

Check out the entire IPL 2018 Report below.