Thoughtshop Advertising wins Bayer's creative mandate for Arize hybrid rice seeds

Thoughtshop Advertising won the creative-advertising mandate for Bayer Arize hybrid rice seeds. A TVC featuring Ravi Kishan has already been produced as part of the campaign titled 'The Real Hero.'

Thoughtshop Advertising bagged the creative-advertising mandate for Bayer.

As part of the campaign titled 'The Real Hero', a TVC featuring Ravi Kishan has been produced by the agency for Bayer's hybrid rice brand called Arize.

Commenting on the win, Vipin Dhyani, Founder and Chief Creative Director, Thoughtshop Advertising & Film Production said, “We are honoured to be a part of the Bayer family, a global leader in the agriculture and health care space. We felt fortunate as client showed immense faith in us and bought very bold concepts in contrast to the Agri industry. As the TVC has received positive responses across key markets, we are now charging forward to deliver more riveting offerings for the brand across various mediums.”

Speaking about the development, Bayer's Head of Marketing communication, Jayston D'Souza, said, "Thoughtshop has done a very good job on the TVC right from the concept to managing the technicalities, it was impressive. With Thoughtshop’s quality body of work and their in-depth understanding of our brand, the industry and creative requirements, we believe we have found the right partner to assist us in highlighting our brand and key messaging across our core target audience.”