Treebo Hotels ropes in Nishant Gupta as the Head of Brand and Marketing

Treebo Hotels announced the appointment of Nishant Gupta as the Head of Brand and Marketing on Wednesday. The former Marico executive will look after the strategic initiatives at Treebo.

Treebo Hotels announced the appointment of Nishant Gupta as the Head of Brand & Marketing. Nishant is a marketing professional with over 10 years of experience in brand and category building.

At Treebo Hotels, Nishant will formulate the strategic initiatives to establish Treebo Hotels as India’s most loved travel brand.

Sidharth Gupta, co-founder of Treebo Hotels said, “At Treebo, we are on a mission to build India’s most loved travel brand. Nishant’s expertise in building similar industry-leading consumer brands will help us in this mission. We are excited to onboard him into the leadership team. There are several brand related initiatives in the pipeline which he will be now leading for us. He will also shape the upcoming legs of the marketing campaign that we launched last year.”

Also Read: Shaadi by Marriott makes a comeback on social media

On his appointment, Nishant Gupta, Head of Brand & Marketing at Treebo Hotels said, “Treebo has crafted a unique identity in the budget hotel space in a very short span of time. The brand has an unmatched appeal and respect in the market. I am really excited about this opportunity and to be a part of a rewarding journey to build Treebo as the most loved hospitality brand in the country. While this category is cluttered & highly competitive, I believe that our brand building initiatives will keep us ahead in the game and top of mind for customers.”