Agency Feature - DViO

Who are we?

DViO is a multi-country integrated marketing organization that transforms brands to grow in a technology driven world.

The time for conventional advertising is fading away.

What do you remember more – An ad or an experience?

DViO facilitates integrated strategies with a digital-first approach to craft experiences that connect the brand with its consumers. Our campaigns are built on a foundation of insights, data and creativity while being enhanced by unique application of technology.

We are not an agency. We are a group of individuals who believe in spreading happiness and we do that through our ideas. Every campaign, to us is a way to channel our love for marketing and advertising and everything digital & social media!

What's in the name?

The name DViO is not inspired from…but is an inspiration. It embodies in the four strong individual letters almost everything we stand for — youth, swag, edginess, simplicity, authenticity, and ambition. D we believe stands for Direct to Consumer with Digital, V for Vision and (V)Wisdom, I for Integrated marketing— which is at the heart of everything we do. And O stands for Outcome driven.

What we do?

We provide our partners ‘Brand Marketing Strategy with a Digital First approach’.

DViO provides:

Omni Channel Media Strategy, Experiential Marketing - powered by technology and digital, Social Media Marketing, Marketing Technology Innovations, Digital First Audi Visual Content, VR and AR for Marketing, Data Science and Analysis driven Performance Campaign

Why we do?

We’d not be lying at all if we said that we do what we do for happiness. Happiness, according to us, is the ultimate benchmark towards creating a memorable experience for our partners.

DViO exists to build ideas that move and connect.

We are:

DRIVEN BY CREATIVITY
GUIDED BY INSIGHTS
ENABLED BY TECHNOLOGY
POWERED BY COLLABORATION
MEASURED BY OUTCOMES

Also Read: Agency Feature – Meraki

How we evolved?

DViO’s journey began in the year 2007, when Sowmya Iyer (Founder & CEO) started Xebec Digital. As the organization grew into one of the largest independent digital marketing agencies – Sowmya bought over 100 % of the company from her partners/investors and rebranded the company as DViO Digital.

Today, DViO serves six markets in three countries-- Mumbai, Delhi, Bangalore, Pune, Dubai and Africa with over 130 digital media experts across offices in areas of digital content creation, digital videos, creative, mobile marketing, technology and media.

Sowmya also runs a marketing incubator for start-ups in ad, content and marketing technology.  The incubator currently houses five start-ups, and she intends to grow the portfolio to 25 + start-ups in the coming year.

This incubator is a unique initiative to connect brands with the innovation and value that start-ups have to offer and has been seeing immense traction and value in the market.

Social responsibility in social media

An agency literally means ‘action or intervention producing a particular effect’.

We believe that marketing agencies should be catalysts that enable big brands to inspire the audience. There are brands that have a share of voice, there are brands that have huge budgets to spend, and then there are brands that are built on legacy. Every brand has a story. How that story can inspire a generation is a power that lies within the agencies and that becomes a huge social responsibility.

Need of the hour

There has been a kind of ‘social media awakening’ on the onset. The audience is becoming smarter every day and the social trends change every other day. In this scenario, it’s imperative to stay on your toes ALL THE TIME. This is also a culture we have tried to imbibe at DViO – eat, live, and breathe social media.

Also Read: Agency Feature – Pink Lemonade

Did we just share that?

Twice a month, we celebrate Happy Hours when we shut our laptops and dance over them (that’s also the reason why we keep buying new laptops every now and then).

On serious note, we are a happy bunch and you should really be dying to be part of our office WhatsApp group.

P.S.

Dear Brand Managers,

No, we do NOT know how to create ‘high raise’ images.

Digitally yours,

Team DViO

They work with us

Entertainment: Star Movies, Star Movies Select, Star World, Hotstar International, Star Gold, Star Gold Select, Gaana.com

Sports: Gujarat Lions, Rising Pune Supergiants,

Premier Badminton League, International Premier Tennis League

Retail: Aldo, Birkenstock, Call it Spring, Motul, Gaia, Phoenix Market City, Firefox, W, Aurelia

Travel: Cox & Kings, Creative Travel, MTDC, Ramoji Film City

BFSI: Reliance Home Finance, Reliance General Insurance, Exide Life, Reliance Mutual Funds

Education: BML Munjal University, Vibgyor Schools, Manipal University

Industry as we foresee

We believe the future of advertising and marketing will be advertising and marketing that doesn’t look and feel like advertising and marketing. To this end DViO promotes digital first/YouTube talent and connects them with brands to create branded entertainment content that helps brands create impact and equity with their clients.

A day without Internet

Sorry, we don’t know what we would do if cannot breathe. The mere thought has us calling 911!

For a comprehensive list of agencies, click here.