Apoorva Maheshwari appointed as Director of Marketing for AccorHotels India

AccorHotels announced the appointment of Apoorva Maheshwari as the Director of Marketing for AccorHotels India. In this role, Apoorva will be responsible to lead the marketing team and look after the marketing activities.

Apoorva Maheshwari has been appointed as the Director of Marketing for AccorHotels India replacing Madhu Joshi.

With strengths such as building effective teams, driving brand strategy and innovation, and creating compelling marketing communication, Apoorva will lead the marketing activities for AccorHotels India.

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Apoorva holds close to a decade of rich and diverse consumer and brand marketing experience across industries including FMCG and E-Commerce.

AccorHotels operates a network of nine distinctive brands with over 9,000 rooms spread across 49 properties in 22 key destinations in India. Underpinned by operational excellence and embracing its European heritage, AccorHotels is uniquely placed as the only international hotel group with brands that span across all segments, from its internationally acclaimed luxury Sofitel, Fairmont, Pullman, Swissôtel and Grand Mercure brands; as well as the popular Novotel and Mercure midscale and boutique brands alongside the much-prized economy brands including ibis, ibis Styles.