Bajaj Allianz Travel Insurance launched a new campaign titled #Unplanned. The Bajaj Allianz Travel Campaign is conceptualized by WATConsult and focuses on the people overlooking the aspects of unplanned circumstances while travelling.
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As part of the campaign, a video was produced of an "unplanned" ad commercial focused on how people tend to overlook the aspects of unplanned circumstances while travelling.
Speaking about the campaign, Rajiv Dingra, Founder, and CEO, WATConsult said, “What If you lose your baggage, personal possessions, or cash while traveling? With the same in mind, we conceptualized #Unplanned campaign for Bajaj Allianz Travel Insurance which highlights the smallest of ‘What Ifs’ of travel. Simple yet insightful, the campaign highlights the importance of taking Travel Insurance with a little pinch of humor”
Chandramohan Mehra, Chief Marketing Office, Bajaj Allianz General Insurance said, “The significance of adequately planning for a trip always exists in the back of the mind of any traveler. However, most people forget that without insurance, their planning is not complete. #Unplanned digital initiative drives across the message that lack of planning leads to chaos and unpleasant experiences. Our aim is to get travel insurance at the top in a to-do-list when the travel is being planned. "
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