Gozoop retains digital duties for Mahindra Lifespaces

Mahindra Lifespaces retained Gozoop as a digital partner. As a part of the mandate, the agency would be handling social media management, social media - media spends and online reputation management.

The mandate includes handling social media platforms including Facebook, Twitter, and LinkedIn. For the brand’s social media - media selling and buying, Gozoop will be creating effective ad strategies, copies and design, executing all applicable ad models and optimising ads for better reach and frequency. Duties of the agency will also include tracking and monitoring the web conversations around the brand and responding to users in a timely manner to help manage their online reputation.

Sunil Kumar Sharma, Vice President - Marketing & CRM, Mahindra says, “In the course of our association, Gozoop has played a significant role in helping build our brand in the online space. The team has consistently demonstrated adequate capabilities and worked towards staying a step ahead in terms of driving our performance and establishing customer relationships with their market understanding. We are happy to have them on board again as our digital partners in the social media space.”

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Commenting on the partnership, Rohan Bhansali, Director & Co-Founder, Gozoop, “We have been helping Mahindra Lifespaces build their brand since 2015. With a body of solid award winning work for the brand, we are naturally happy to further the relationship into 2019. We will continue to help Mahindra Lifespaces deliver its brand promise of Joyful Homecomings. Together, we have the opportunity to transform, optimize and scale the real estate brand's digital marketing initiatives.”