Indian brands rejoice with celebratory Eid campaigns

After a month of fasting, sacrifice and restraint during Ramadan, the world joyously united to celebrate the auspicious festival of Eid-Ul-Fitr, and these celebrations and festivities were encapsulated within beautiful Eid campaigns.

Brands such as MG Motor, Philips Lighting, Ashok Leyland, Zomato and many others came together to share the joy and elation of celebrating Eid with all their consumers. While Ramadan campaigns were much more emotional and heartwarming, Eid campaigns are celebratory in nature.

Also Read: Ramadan campaigns that won hearts globally!

Eid as a festival is yet to occupy an important enough space for marketers to invest spends in artful or touching Eid campaigns. Ramadan and Eid campaigns suffer from a sense of restriction too in terms of content ideas and execution. For instance, Surf Excel, while managing to deliver beautiful campaigns in India and globally, tends to repurpose the same story line.

Nonetheless, some brands cleverly incorporated elements of their brand/product into their Eid campaigns and creatives like Philips Lighting and Zomato adding context to their initiative. Check out all the Eid campaigns below.

Zomato

MG Motor India

https://www.facebook.com/MGMotorIN/videos/553463648384308/

Philips Lighting India

https://www.facebook.com/PhilipsLightingIndia/photos/a.180546138768017.1073741828.180116002144364/980501775439112/?type=3&theater

Ashok Leyland

https://www.facebook.com/AshokLeylandOfficial/videos/2175451396024158/

MI Home

https://www.facebook.com/MiHomeIN/videos/201117477378960/

Hobby Ideas

https://www.facebook.com/HobbyIdeasIndia/photos/a.1607096492835113.1073741828.1574111372800292/2142597195951704/?type=3&theater

Kaya Clinic

https://www.facebook.com/KayaClinicIndia/photos/a.114811305211738.15781.110345645658304/2495881610438017/?type=3

Etihad Airways

https://www.facebook.com/etihad.airways/videos/1703424699681650/

State Bank Of India

https://www.facebook.com/StateBankOfIndia/videos/1902130539837735/

ZEE Tv

https://www.facebook.com/ZeeTvIndia/videos/10156100907891001/

TIPS

https://www.facebook.com/TipsMusic/videos/1798147413564911/

Rostaa

Also Read: 9 times brands added joy to Ramadan and Eid with glorious campaigns

Roohafza

Amul

Swiggy

Behrouz Biryani

If you think we may have missed out on some Eid Campaigns, do let us know in the comments section, or write to us at team@socialsamosa.com.