Apparel brand Lee Cooper India recently organized a social media contest titled Master Of Denim and roped in some popular Indian celebrities to be a part of the campaign.
Master Of Denim was rolled out on Facebook on 21st May in order to promote Lee Cooper’s Spring Summer 2018 Collection. The inauguratory posts that announced the Guess The Master contest on Facebook featuring a series of small puzzles that involved guessing the correct names of pictured celebrities.
The Guess The Master contest was a prelude to the more significant phase of the social media contest from Lee Cooper India, intended to generate a high amount of preliminary buzz on social media.
The four celebrity Influencers who were a part of Master Of Denim for Lee Cooper India were Rithvik Dhanjani, Adah Sharma, Shantanu Maheshwari and Nia Sharma and their names were revealed on 25th May 2018.
https://www.facebook.com/LeeCooperIndia/videos/1667839443263508/
Lee Cooper India then rolled out four individual videos with each Influencer accompanied by a CTA that urged users to participate in the Master Of Denim contest for a chance to become an official Master Of Denim too.
https://www.facebook.com/LeeCooperIndia/videos/1667983699915749/
The extensive social media contest was launched on 22nd May.
https://www.facebook.com/LeeCooperIndia/videos/1669765819737537/
Lee Cooper India is offering participants the chance to be recognized as a Master Of Denim and win brand merchandize worth INR 5000.
https://www.facebook.com/RealAdahSharma/posts/868271176715855
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