Mankind narrates a heart touching tale with #SpreadingKindness

Mankind released an all new brand campaign called Spreading Kindness conceptualized by ADK Fortune.

Mankind released a new brand campaign titled #SpreadingKindness, that best encapsulates the company’s philosophy and mission. The campaign has been conceptualized and executed by ADK Fortune. It has been produced by Jamura films and directed by Tathagata Singa.

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Commenting on the campaign, Rajeev Juneja, CEO Mankind Pharma says “We wanted to talk about our corporate philosophy through an endearing and simple story rather than talking directly about our achievements. We don’t just stand for quality medicines but also for how we make it accessible to the masses.”

To add to Juneja’s comment, Akashneel Dasgupta, National Creative Director, ADK Fortune says “We wanted the story to look authentic and not staged. The challenge was to make it believable and not lofty or preachy.

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