Prague International Advertising Festival concluded on May 31. The two-day international advertising festival conferred awards in various categories with this year's Grand Prix going to India for the campaign titled #PowerlessQueen.
Prague International Advertising Festival or more commonly known as PIAF went on for two days with awards being given away in various categories.
Below is the list of category-wise winners alongwith the agencies, campaigns and clients:
Prague International Advertising Festival 2018 winners list:
Grand Prix #PowerlessQueen
Agency: WATConsult
Client: Project Nanhi Kali
Creative Use of Traditional Advertising Formats:
Silver- Thank You, Czechs
Agency: Bistro Agency
Client: People in Need
Bronze- Foot Tennis Outdoor
Agency: Geometry Global
Client: Heineken Romania
Media Management:
Silver - Thank You, Czechs
Agency: Bistro Agency
Client: People in Need
Silver- The Forgotten Day of Freedom
Agency: TRIAD Advertising
Client: O2 Slovakia & O2 Czech republic
Bronze- My Child
Agency: Istropolitana Ogilvy
Client: Magna
Creative use of technologies:
Silver - The Raoul Wallenberg Algorithm
Agency: Gullers Grupp
Client: Raoul Wallenberg Academy
Brilliant execution:
Silver - Share It to Stop It
Agency: ACG Advertising Agency Ltd.
Client: Hungarian Interchurch Aid
Storytelling:
Gold - 17. November LIVE
Agency: TRIAD Advertising
Client: O2 Slovakia
Silver - Thank You, Czechs
Agency: Bistro Agency
Client: People in Need
Bronze - There is No Beauty at the End of Evolution - The Swan
Agency: Effectivity, s.r.o.
Client: Ekotopfilm/Envirofilm
Bronze - Every person matters
Agency: Ogilvy&Mather
Client: Emergency
Flash Impact:
Silver- Radio Crashes
Agency: Voskhod
Client: SM Polis Insurance
Silver- Radio Wake-Ups
Agency: MUW Saatchi & Saatchi
Client: KOOPERATIVA poisťovňa, a.s. Vienna Insurance Group
Bronze- There is No Beauty at the End of Evolution
Agency: Effectivity, s.r.o.
Client: Ekotopfilm/Envirofilm
Bronze- The Cart Crash
Agency: Geometry Global
Client: Heineken Romania
The Principle of Game:
Gold- #PowerlessQueen
Agency: WATConsult
Client: Project Nanhi Kali
Audience Engagement:
Gold- Thank You, Czechs
Agency: Bistro Agency
Client: People in Need
Silver- Share It to Stop It
Agency: ACG Advertising Agency Ltd.
Client: Hungarian Interchurch Aid
Bronze- The Forgotten Day of Freedom
Agency: TRIAD Advertising
Client: O2 Slovakia & O2 Czech republic
Creative Branding:
Silver- The Forgotten Day of Freedom
Agency: TRIAD Advertising
Client: O2 Slovakia and O2 Czech Republic
Creative Design:
Bronze- The Card with Meaning
Agency: MADE BY VACULIK - Bratislava
Client: Tatra banka
Bronze - Bees can find sugar where you least expect it
Agency: McCann Prague
Client: Sklizeno
Creative sales & sales support:
Gold - The Unknown Platform
Agency: hasan & partners Oy
Client: Elokuvaosakeyhtiö Suomi 2017 Oy
Silver - Tipp 24 #Dankemillion #Thank You-Million
Agency: Überground GmbH
Client: Tipp24 Services Ltd.
Bronze - The Cart Crash
Agency: Geometry Global
Client: Heineken Romania
Best Beer Ad:
Bronze - Foot Tennis Outdoor
Agency: Geometry Global
Client: Heineken Romania
Bronze - The Cart Crash
Agency: Geometry Global
Client: Heineken Romania
Prague International Advertising Festival is organized every year in the month of Spring.