Tonic Worldwide ropes in Anjali Malthankar as National Strategy Director

Tonic Worldwide appointed Anjali Malthankar as National Strategy Director in India. Anjali brings with her fourteen years of experience in the advertising industry - developing deep insights, building brands and understanding the art of decoding human behaviour.

Developing deep insights, building brands and understanding the art of decoding human behaviour, Anjali Malthankar brings with her fourteen years of experience in the advertising industry.

Commenting on the new appointment, Chetan Asher, Founder & CEO, Tonic Worldwide, said, “We are delighted to have Anjali on board with us. Anjali fuels our ambition to build communication that is human centric and her deep understanding of Indian consumers and cultural insights will balance our tech led future focused approach.”

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Talking about her new assignment, Anjali Malthankar says, “I am excited about sharing, learning and working with the young and energetic talent and proud to be part of a great leadership team. I really admire their people-centric approach in an industry where there is a high attrition rate and client relationships are short-term. Looking forward to shaping brands and cracking insightful work in a fast-paced digital world.”