Skybags hops on the FIFA fervor with a star studded campaign

It is impossible not to be in awe of the FIFA World Cup; the world’s greatest sports event that brings people from different cultures all together!The FIFA World Cup fever has gripped India as well. Amidst this frenzy, Skybags, launched a creative digital challenge Bag The Ball.

Whether you are a fan of the sport or not, this challenge is for everyone. #BagtheBall is a simple yet quirky challenge that encourages people to showcase their creativity. To accomplish this challenge, all they have to do, is bag the ball in the most innovative way possible. With #BagTheBall, Skybags aims at engaging with everyone across the country and not just the digital-savvy youth.

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World-renowned cricketer,Irfan Pathan kick-started the campaign on Instagram and scored a goal by bagging the ball in his very own Skybags backpack. Fellow cricketers Harbhajan Singh and Jasprit Bhumra followed the trend with their own creative videos. Keeping the fever alive, Indian Football Team Captain Sunil Chhetri also shared a video encouraging his fans to participate. Skybags has already received hundreds of quirky videos for this challenge.To participate in the contest, all one has to do is record themselves bagging the ball, upload it on social media, and tag @inskybags with #BagtheBall. Lucky winner will score big with iPhone X, GoPro and iPad. Contest ends on July 15, 2018.

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Talking about the campaign Mr. Sudip Ghose, CEO, V.I.P Industries says, “#BagtheBall challenges people’s creativity and encourages everyone regardless of age and gender to show off their football moves. As a brand, we are always looking at ways to innovate and to offer something unique, which truly resonates with our audience. The idea is to reach out to and engage with all especially the youth. It is seeing tremendous response with entries coming from all across India. Whether one is a fan of the game or not this challenge is for everyone.”

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