Culture, Cricket & #KinnectEDGE– Social Kinnect’s innovative initiative

Rohan Mehta, CEO, Social Kinnect shares his two cents on building a conducive work culture with the example of #KinnectEDGE.

I’ve always been passionate about building a culture of continuous learning and all-round development of individuals within our agency Social Kinnect. With this ideology, we created the Kinnect Enhanced Development & Growth Ecosystem a.k.a #KinnectEDGE program.

This vision helps us carefully attract some of the most positive, highly motivated individuals in the industry. And eventually, when these employees grow, the organization automatically grows.

As part of #KinnectEDGE, it has been our constant endeavor to build and grow our #Kinnectors through various sessions, workshops, activities, sports, culture, and learning opportunities.

Eventually, the continuous aspiration is for Social Kinnect to be a way of life rather than a workplace.

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As part of #KinnectEDGE, we had one of the most amazing experiences this month, we launched our very first edition of the #SKPL cricket tournament. Social Kinnect Premiere League.

As the Indian Premier League came to a close in May, Social Kinnect didn't want the excitement of cricket to die down amongst the #Kinnectors. Given the T20 fever and monsoons just in tow, the idea to organize Social Kinnect's own Premier League took shape. IPL, #Kinnect Style!

For starters, a player’s auction was announced. From a pool of 64 players, the eight owners bid strategically in order to accumulate their dream team and eventually bonding across teams to push to victory.

Not only were they battling it out on the fields but also on social media using their creative, copy, acting skills to put up videos, content on Instagram to strategize and create a cutting-edge campaign to build themselves an audience for the day of the tournament.

This build-up led to an exciting fun-filled, cricketing Saturday evening with teams being cheered by fellow #Kinnectors.

At the end of the tournament, a presentation ceremony with medals, trophies and winners’ cheques to their names was the perfect icing on the cake for the deserving champions. Though, for most of us, it was a victory for the entire organization, having had an amazing learning + team bonding experience doing what we all do best - WIN!

And last but not least, now that the Football World Cup is at its’ peak, our #Kinnectors are already asking for a #SKPL Football version!