Publicis Media ropes in Sejal Shah

Publicis Media India has appointed Sejal Shah as Managing Partner and Head of Publicis Media Exchange (PMX - Mainline) which is the central investment practice of PM.

Publicis Media is among the top three media-buying groups of the country, handling billings of over USD 1.3 Bn and a plum roster of clients such as Nestlé, Dabur, Parle Products, Kraft Heinz, Ola, Fiat, Oppo, Citibank, Lenovo, Axis Bank, Motorola, Sun Pharma amongst others. In her role, Shah is responsible for driving media investments, alliances and partnerships, strategic thinking and direction for all PM clients across markets.

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Sejal Shah comes with over 21 years of rich experience and has worked with Publicis, IPG and WPP across functions such as client management, planning, buying, research, operations and automation. She was part of the founding Publicis Trading team. Her last role was as Trading Head, South Asia for Unilever.

Anupriya Acharya, India CEO for Publicis Media says, “We are very happy to have Sejal join us in this critical role. With her rich experience, Sejal will ensure that the complex media environment is well navigated and negotiated for PM client. She will try to bring in not only fresh approaches to deal making as and where required, but also focus on overall value creation for Brands including content, in-programme and other such initiatives.”

Sejal Shah says, “I am thrilled to be with Publicis Media at a time when their growth momentum is at an all-time high and they are well poised to further build on it. Publicis Media client roster not only has some of the most savvy marketers but also is very diverse with strong presence on digital and future facing-streams. It gives us an opportunity to focus beyond the traditional on ROI and effectiveness”