Godrej Properties takes a step further giving their customers a chance to celebrate EMIs in their recent campaign, #HappyEMIs.
Who doesn’t want to own a house? But buying one with a salaried account looks like a far-fetched dream. EMIs sound lucrative at the outset, but conscious calculation brings a reality check on the budget at hand.
Understanding the pain points of real customers when buying a house on high EMIs, Godrej Properties introduced a new scheme, #HappyEMIs that are way lesser than a lot of things we buy generally.
In their ongoing campaign the brand has weaved the concept of buying a house to be as easy as buying a smartphone or booking an air-ticket.
The Happy EMIs campaign has been panned out in a manner where the brand highlights the emotion and importance of buying a house through different elements such as relations, festivities and more.
The Rakshabandhan WhatsApp Chat campaign brings out the sweet-sour relationship between siblings, subtly hinting towards the wise decision of buying a bigger house on extremely affordable EMIs.
From conversations regarding investments to buying a bigger house for parents to creating space for yourself, these WhatsApp conversations manage to capture conversations as they would be in real life, making the campaign effective and relatable.
Further, the brand explores various intricate relationships, including emotions between young couples and friends conversing about EMIs.
The brand has leveraged different channels of Digital Marketing like Content Marketing and Influencer Marketing by associating with creators and influencers like Sapan Verma, Kritika Khurana and Nisha Gupta.
Every married couple goes through the dilemma of having a Kid, pairing with The Timeliners, the brand has smartly integrated the idea of Happy EMIs as one of the solution to the various concerns of having a Kid, targeting the millennial young couples.
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With this series of snackable and relatable content, Godrej Properties managed to bring out the true joy of owning a house.
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