Isobar India bags digital mandate for Colorbar

Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital partner for Colorbar, one of India’s leading beauty brands that is positioned in the premium segment. Isobar India won the account following a multi-agency pitch and will manage the brand from its Delhi office.

Commenting on the partnership, Jayati Modi, Head Digital Marketing, Colorbar said, "We are very excited to partner with Isobar. With its global expertise in the digital space, Isobar brings an unparalleled value to the table. We're looking forward to working together, innovating together and growing together. We are sure that with them by our side, we will be able to build as strong a presence in the digital space as we have in the retail industry."

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Commenting on the win, Gopa Kumar, Executive Vice President, Isobar India said, “We are really excited to partner with Colorbar. It is one of the leading players in the Fashion & Beauty segment. We are looking forward to creating exciting digital-first experiences for the brand Colorbar as the primary mode of communication for this category.

Isobar is a global full-service digital agency known for its significant innovations in digital marketing communications. The agency has also been recognized globally by Gartner as a Leader for the third year in a row in the Digital Marketing Agency Magic Quadrant and by Forrester as a Leader for Digital Experiences.