KRDS retains LifeCell and Big Laundry's mandates

LifeCell, stem cell bank, retains KRDS  as its digital agency, extending their contract for the 5th year in a row.

Last year, KRDS had helped the company grow on social with respect to lead generation and social content. The agency banked on Facebook’s interactive new formats (Live photos, 3D photos, cinemagraphs) to keep the content engaging. As a result, the brand was able to add 1,50,000 fans organically.

This year, the agency will be creating interesting video content to spread more awareness and establish LifeCell as India's leading Community Stem Cell Bank through impactful campaigns

Commenting on the renewal, John Paul, Chief Digital Officer, LifeCell International said, “KRDS - One of the leading Digital Marketing agency, feel proud to be associated with them. Great to engage with a partner of such caliber in Social Media space, carries healthcare domain experience and drives competitive advantage. Most importantly, got us to witness the growth results."

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Commenting on the renewal, Jayson Cherian, Associate Business Director at KRDS said,“We’re delighted to partner with an organisation like LifeCell for another fruitful year. During our engagement over the past 4 years, we’ve seen the brand grow massively on social media and help transform the lives of people all over the country. We have no doubt that this year will be no exception.”

Also, Big Laundry has entrusted KRDS with the management of their digital presence. This is the third consecutive year that the agency will be working with the brand.

In 2017, KRDS was able to successfully boost the footfalls to the website through engaging social content. They had also experimented with different content formats to effectively engage with the users.

The goal for 2018 is to create effective Ad campaigns and visually appealing video content to establish Big Laundry as the one stop service for laundry solutions in South India. The agency will also continue to create engaging social content on platforms like Facebook and Instagram.