Its that time of the year again. The festive season is here and brands are leaving no stone unturned to leverage it. This time around it is with Dussehra Creatives
Dusshera, in various regions, is celebrated for various reasons with the most important one being the triumph of good over evil as depicted in Hindu mythology indicating various deities conquering antagonists. Brands have created these Dussehra Creatives keeping this idea at the core.
With most budgets spent on high ticket festivals like Pujo and Diwali, Dussehra does not stand high on the digital mix because of which most brands resort to creatives to make their presence felt.
Brands speak about Dussehra with creatives that weave in the brand's personality and offerings in the core message. For instance, Shoppers Stop spoke about the ten evils surrounding shopping, while Pune Police took pride in celebrating the one day dedicated to conquering evil with good - a task they do 365 days of the year.
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