Initiative appoints Alok Sinha as Chief Strategy Officer

IPG Mediabrands’ media agency Initiative has appointed Alok Sinha as Chief Strategy Officer (CSO) in line with the agency’s transformational vision merging legacy with new-age dynamism.

In his new role Alok will be driving Initiative’s strategic planning nationally and will be working collaboratively with all clients of the agency including Amazon, Reckitt Benckiser, Bajaj Auto, Dish TV, Too Yumm, Anchor Electricals, Carlsberg, to name a few.

Alok moves from Ogilvy & Mather, where he headed strategy for the northern region as President – Planning.

“Alok comes with multifaceted experience which is rare to find – research, consumer insight, tools, media strategy and account planning in a creative agency. His coming on board is a demonstration of our commitment to raising Initiative’s strategy, tools and product to a whole new level. I am delighted to have him on board,” said Shashi Sinha, CEO, IPG Mediabrands.

Also Read: #MegaIcons – Shashi Sinha

Armed with a bachelor’s degree in Physics and an MBA in Marketing, Alok began his career as a trainee with Lintas (now Lowe) in Mumbai with their research wing, Pathfinders. He then moved to the Gallup Organization where he managed to transform its smallest revenue client into its biggest.

Seeking a more well-rounded exposure Alok then moved to the creative side and joined Ogilvy & Mather as a planner where he worked on brands like IBM, Unilever & Vodafone. His stint in Ogilvy was followed by a long period in media agencies including Carat and Mindshare in multiple roles ranging from Communication Planning & Business Development to Strategy and Tools & Process both in India and the Asia Pacific region.

Talking about his association with Initiative, he said, “I am back to Media where my heart belongs. Initiative is in a process of transformation and I am thrilled to be part of this change."