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MG recreates history, literally!

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#RecreateTheMagic

Giving their classic ads a modern touch, MG (Morris Garages) rolled out #RecreateTheMagic campaign, carrying forward their legacy communication to suit the digitally oriented world.

Legacy is made of great craftsmanship, rich history, and absolute services – an intangible asset that must be a part of the brand’s ethos and communication.

Also Read: How MG Motor created an engaged Instagram community of 5000 people in just 3 weeks!

#RecreateTheMagic empowers consumers to give innovative and creative twist to groundbreaking ads created by MG over the years.

Engaging with the creatively oriented audience – the visualizers, the illustrators, the artists, and the dreamers, MG in the first leg of the campaign, ignites a creative spark. In association with Talent House, the first leg of the campaign communicates effectively with the creative audience, urging them to recreate their legacy ads with a creative twist.

Opening up #RecreateTheMagic to a wider audience-base, the second phase of the campaign is about engaging with the consumer in which MG will share 4 different ads every week on their social platforms and ask people to give catchy tagline for their ads.

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Further, by giving the creative community the opportunity to recreate the classic visuals, the automobile brand manages to convey their bold and progressive ways.

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The campaign comes close on the heels of the documentary – The Art of Motoring, the campaign is timed well to create a conducive land, for MG’s first ride in India in the second quarter of 2019 with an SUV.

MG goes beyond the traditional automobile campaigns, taking a new approach, in line with the digitally savvy audience that prefer to be a part of the story than just listening to it.

campaign digital campaigns Social Media Campaigns mg motors #RecreateTheMagic mg motor campaigns Morris Garages Morris Garages Motors Talent House the artists the dreamers the illustrators the visualizers