SocioSquares wins digital mandate for Nexus Malls

SocioSquares won the digital marketing duties for Nexus Malls, following a multi-agency pitch. The account will be managed by the agency's Mumbai office. Nexus Malls is the fastest growing Retail Real Estate company in India with 5.5 million square feet of retail space across seven cities with two years of inception.

As the agency on record, SocioSquares will be responsible for the end-to-end digital marketing strategy all eight malls in the Nexus Malls portfolio. The mandate includes building impactful digital marketing strategy for mall activation, in addition to strengthening online presence, social media management, media planning and buying.

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Nishank Joshi, Chief Marketing Officer, Nexus Malls said, “At Nexus Malls, we firmly believe that digital is the way forward to revolutionise why people visit malls and what they do there. Malls are no longer just about shopping, they are about experiences and digital is extremely crucial and imperative in delivering this experience to our consumers where they find convenient – their devices. During the pitch process, SocioSquares emerged clear winners in thinking different and presenting concepts which were unique and yet relatable agnostic of the geography.”

Speaking about this massive win, Gaurav Mendiratta, CEO and Founder of SocioSquares said, ''Nexus Malls is one of the most respected brands in the retail industry. They have revolutionised the shopping experience for the end consumer and we are honoured to partner with them. Their appreciation for new innovation and high servicing standards is something we experienced during our pitch meetings. We couldn’t be more excited to bring our creativity and understanding of digital media strategy in our campaigns, and take the brand to new heights. Our focus is on ensuring that everything we do for them adds to their business equity in the long run.”