GOME Mobiles, a 20 billion dollar Chinese conglomorate, has appointed Brand Visage Communications as their digital agency to partner in their India entering strategy. The agency won the business post a multi-agency pitch.
As a Digital Agency, Brand Visage will strategise, plan and execute a 360 digital marketing campaign, helping in brand awareness & recall. This will include Social Media & Content Marketing, ORM, SEO & Media Management apart from creating the official website of the Gome India.
Commenting on the development, Piyush Puri, Country Head, Gome, said “With Brand Visage as our digital partner, we look forward to targeting our prospective customers & strengthening our brand presence in India. We liked the way they approached the strategy, their ideas and the energy of the team. We are looking forward to a buzzing year ahead with them and wish them all the best.”
Siddharth Khanna, Co-founder and CEO, Brand Visage Communications, added, “We are thrilled to have Gome on board. With so many feature offerings with their revolutionary Gome OS, having such a unique value proposition, we see a huge potential of Gome in India and people adapting to it, especially in the tier 2 & 3 towns with the smartphone market growing at a very rapid pace due to easy internet connectivity and good financing schemes.”
Anuj Khanna, Co-founder and COO, Brand Visage Communications, added, “With Gome making your smartphone experience more private, we look forward to build some exciting content for the brand digitally.”
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